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New in the email marketing world? Learn how to construct an effective email campaign

By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your close friends can’t emphasize enough how it has saved his business. No? You’re serious? Well, fortunately, you have arrived at the right article, cause we are here to tell you all you need to know about this digital marketing trend that everyone is talking about. Ready? Let’s get started!

Why should I be already sending email marketing campaigns?

Email marketing offers endless advantages; it’s becoming one of the most popular digital marketing tools, used by both big and small companies all around the globe. How nice can it be to become global with just one click? But, first things first, let’s talk…

Chart of the Day: To code or not to code? (Technology) - Part 3 of 6

We are now half way through our six-week series on email workflow. So far we have discussed Planning and Time spent on tasks. Last week I asked in a poll, "for each email that your company sends, which task takes you the longest?" View our results and find our which task takes you the longest. This week we will be looking at what companies mostly used for the creation of the emails. There are two options - you can either use an email template or use HTML and CSS coding from scratch. Firstly, let's look at what an email template is.

Email templates - what they are and why you should use them?

An email template is a pre-formatted and reusable HTML file. When you load the template, it…

How to deliver successful email campaigns with little or no HTML knowledge

Email campaigns tend to be the bread and butter of what marketers do. They typically have high conversion rates compared to other marketing channels and are a quick and easy way to stay in touch with your contact lists. However, marketing staff are spending way too much time developing emails and not enough time focusing on activities that will give them a better ROI, such as future planning and developing successful data practices (according to the 2016 Email Industry Census). How long does it typically take for your staff, or you, to build an email? In Litmus’ ‘State of Email Production’ report the answers ranged from a few days to between one and two weeks, with 64% of participants being more likely to spend weeks rather than days. That’s a lot of time invested in something that will take…