5 actions to minimise the impact of an address change
In my last post I summarized 9 common headaches to watch for when you change email service provider. This time I'm drilling down into the first of these, guidance to manage changing your from email address.
This guidance is valid too for other occasions when you change your from email address. Such as a change in branding, company mergers and acquisitions, moving transaction emails from your eCommerce system to your marketing system, or simply sorting out some historical oddities in your identity.
Your from email details are made up of the from display name and from address, such as 'Acme Offer <[email protected]
>'. The display name is 'Acme Offer' and from email address [email protected]
In this post I'm concentrating on deliverability issues connected with change of email address, rather than consideration of what makes effective from email information, as this is a subject…