What is an Editorial Calendar?

At its simplest, the editorial CalendarĀ is a way to plan and manage the production of content – it’s a checklist. But it has some wider goals too:

  • Provide consistency and quality in your content – content quality is key to making your brand engaging
  • Align the team – Anyone involved in the research / creation / publishing / responding area of content marketing
  • Give a framework and process to plan and manage the creation of content – structure means control and less of a last-minute approach
  • Enforces accountability – specifies who does what and when