What is an Editorial Calendar?
At its simplest, the editorial Calendar is a way to plan and manage the production of content – it’s a checklist. But it has some wider goals too:
- Provide consistency and quality in your content – content quality is key to making your brand engaging
- Align the team – Anyone involved in the research / creation / publishing / responding area of content marketing
- Give a framework and process to plan and manage the creation of content – structure means control and less of a last-minute approach
- Enforces accountability – specifies who does what and when