Improving Search Marketing Effectiveness
Discover the latest search marketing trends and resources, all designed to help
evolve your organic and paid search #SearchMonth
In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business.
Since the 7 Steps format was popular, we have used the same format in this Content Marketing infographic. In it we highlight a process to help your business grow using Content Marketing, which we believe should be at the heart of your digital marketing strategy in 2016.
To help you review or benchmark how well you compete with your content marketing, for each step in the infographic, I have included relevant research from our free managing Content Marketing in 2016 research report we have just published with HubSpot - thank you if you were involved in the research!
The research shows the challenge of content marketing with:
To tackle these challenges we believe you need a solid content marketing plan. Here are the 7 steps we recommend - a summary of our content marketing strategy guide.
We hope you find this infographic useful to help you Compete on Content Marketing!
To learn more on the approaches we recommend to managing content marketing to make it effective, Expert members can download our three key guides to this process:
We also have a lot of free advice and other content marketing infographics for readers on our Content marketing hub page.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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