Our experiences with using Social Bakers for social media management
Community management is not an easy job. Anyone responsible for an active Facebook and/or Twitter profile will tell you that. The skill set has evolved quickly and was summed up well in Get Satisfaction’s recent Community Manager infographic.
Despite this skill set emerging there are a number of challenges that community managers face. Facebook and Twitter users want near real-time answers to a wide range of questions which can be on any topic from sales enquiries to specific customer support issues. At TUI, I've believed for a long time that sales questions on Facebook or Twitter should be answered by our sales team, customer complaints should be looked after by our customer services team and so on.
[caption id="attachment_20117" align="aligncenter" width="550"] Content feedback within the Social Bakers dashboard[/caption]
An increasing challenge…