If your app marketing is reliant on a single channel, then you are setting it up to fail

When you develop a new app, all your focus on is how great your app is. But most of the developers forget that once the app is developed you need to have the right marketing strategy in place in order to reach your potential customers. This is the time when you need to decide if you are going to focus on a single marketing channel to promote your app or apply a 360 degree approach. This article will explain you why it’s important to exploit multiple channels for your marketing efforts, but before that let’s get to know what is Single and Multi channel marketing.

What is Single Channel Marketing?

Single channel marketing tends to focus on one type of marketing activity. Let’s say if you want to get more downloads for your app, you are…

A case Study showing how to use App Store listing testing to boost downloads

On my first day at work my CEO at CallApp gave me a compelling challenge when he turned to me and said, “We need to increase the numbers of users downloading our app on day seven (an acceptable measuring metric), as quickly as we can." The first thing I did was analyze the numbers in order to figure out where I should put my efforts in order to maximize the results and show improvement. After crunching the numbers, I decided that the best place to start was in trying to improve our conversion rate in Google Play Store. I will try to give you an idea of why I chose this route and what store conversion is all about. There are several options for downloading the app but the most common is through Google Play Store (for android users).…

App Store Optimization is a new field but highly important for anyone looking for App users

App store optimization is the emerging and dynamic practice of creating mobile app listings in the Google Play and Apple app stores for indexation, app visibility and conversion. Because neither app store provides visibility to either their indexing or ranking algorithms, or store search data like daily volume, or volume by keyword/phrase - publishers, marketers and agencies have had to experiment and draw on experiences of others. App store optimization is often compared to search engine optimization mostly because that’s what marketers know and it is a familiar reference. But there are significant differences that we will explore that all lead to the same conclusions: app store search is different than web search. If a mobile app publisher, marketer or agency is building an app listing targeting keywords and phrases that are reported to be relevant and high…

How Moburst helped Mailwise gain visibility for their mobile app

For the past few years, the stock of mobile apps has been on the rise. As of May 2015, there are more than a million apps available in the leading app stores. To be precise, Google Play offers more than 1.5 million apps to its users, while iTunes follows closely behind with 1.4 million. Since the App Store was launched back in 2008, the number of apps has been rapidly growing, and it seems like that movement won't stop anytime soon. Thousands of apps are submitted for release each month - yet, for every successful app there are many others that fail to make a long-term impact, let alone find their way on the charts. How do apps get traffic and more importantly, downloads?

App Store Optimisation

Similarly to Google's SEO (Search Engine Optimisation), where websites optimise their sites to…

A Step-by-Step Guide to App Store Optimization

With so many competing apps available within Apple’s App Store and Google Play, app store optimization (ASO) is now essential for driving traffic to your app, particularly for apps targeting a need which aren't developed by well-known brands. In these cases, demand for apps is high... 63% of people discover apps via search, according to Forrester Research, making it all the more important to focus on ASO. Investing in ASO is one of the best strategies for increasing the organic downloads of your mobile app.

Guide to improving your ASO ranking in searches

Here’s a step by step guide on how to go about achieving exceptional results from ASO to ascend the ranks in user searches, ultimately driving more traffic to your app.

The right keywords

The principles of SEO often also work for ASO. Create your app store metadata using the right…