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Introducing Expanded Text Ads.

Previously, the standard AdWords text ads that appear at the top and bottom of Google search results had a headline of up to 25 characters, and then two description lines of up to 35 characters each. They looked like this: or, if you put a full stop at the end of your first description line, Google would move that description line up to be next to the headline, and your ad would look like this: With the introduction of Expanded Text Ads, advertisers can now have two headlines of up to 30 characters each, plus a single description line of up to 80 characters. So the total space you’ve got available to put your message across has leapt from 95 characters to 140 characters. That’s nearly a 50% increase! The display URL that appears in the ads has changed too – instead of being…

Bigger text ads, separate device bids, responsive display ads and new ads on Google Maps

As expected, there were plenty of big announcements at the 2016 Google Performance Summit. AdWords was the star of this year’s show and Google revealed a string of big changes coming soon to the platform. There’s a clear push towards mobile with these upcoming features and plenty of reason to be excited. Here’s a quick run through of the biggest headlines to come out of the Google Summit.

1. Text ads are about to get a whole lot bigger

The most intriguing announcement from Google is that text ads are going to be bigger than ever. Expanded Text Ads (ETAs) will allow you to write two headlines of up to 30 characters, instead of the current single headline and 25-character limit. You’ll also have up to 80 characters for the newly extended description block, up from two 35-character…