Google AdWords scripts are an incredibly powerful tool for managing Google AdWords campaigns and automating laborious tasks.
AdWords scripts were voted the 3rd most useful Adwords optimization tool by a panel of 41 seasoned AdWords experts.
One of those tasks is A/B testing, where it can be incredibly difficult to keep track of when all of your tests have finished in large-scale Adwords accounts. However, split testing is essential for increasing your CTR, Quality Score and conversion rates.
In this article, I’m going to be explaining how you can use AdWords scripts to monitor and report the progress of your A/B tests, so you won’t have to trawl through your data to see when your tests have finished.
I’m also going to be showing you how you can use scripts that aggregate data, so you can reach statistically significant decisions on ads faster, where individually there would not be enough data. Furthermore, I’ll…
How to avoid letting these PPC Myths Corrupt Your Marketing
Have you heard about some of these PPC (Pay Per Click) myths before? As so many businesses use PPC, it’s not surprising there are lots of myths about them. Over the years, PPC has changed and been updated. Some of the old strategies that were successful ‘back in the day’ are now outdated.
Common misconceptions have allowed many myths to spread and have negatively influenced how people understand PPC advertising.
There are many PPC myths out there so we’ve picked some of the most dangerous. The myths we’ve chosen are so believable, they have the potential to corrupt marketing strategies or stump success.
1. PPC guarantees instant and fast results
Some marketers quickly jump on the PPC train because they believe it will win instant results. In truth, sometimes you can see a rapid rise in traffic but it definitely does not guarantee positive results.
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A New way of reviewing keyword and landing page relevance
Value/Importance: [rating=4]
Recommended link: Source - Official Google Announcement
Our commentary
Yet another algorithm update from Google, this time relating to Pay Per Click. The new updates are to help Google set a better Quality Score based on keyword relevance & landing page relevance. Just as a reminder, it's well worth quizzing whoever manages Adwords for you about Quality Score - ask for a distribution of Quality Score for your keywords. Its importance is shown by what Google state in this release:
Campaigns with better-performing ads for user queries will continue to see higher Quality Scores, lower average cost per click and higher position on results pages.
Google say you can expect a good few fluctuations within your campaigns over the next few weeks, so be sure to wait for things to settle back down before starting to change things. The quality score for a particular keyword remains based…
Is the Google Adwords Quality Score (QS) relevant to you?
If your company or agency is using any form of PPC then Quality Score is very relevant. If you are managing Adwords hands-on you will know QS well, but marketers working with agencies or specialists need to have an understanding of the Google Quality score. We find it's not always so well known, so is worth flagging up as THE key factor which affects your returns from Google Adwords. Have you asked your agency about the QS distribution for your keywords recently?
Further into the post we'll show you a hidden, secret? formula that Google no publishes but explains it well we think!
The aim of this post is to give a refresher on how Quality Score works, why it is important and how you can improve you current position. Through knowing the fundamentals of Quality Score you can:
Increase your reach -…
