Save up to 50% on annual marketing training memberships

AdWords Match Types

A detailed tutorial on how to research your AdWords target keyword list to improve your ROI from PPC

Keywords trigger your ads. Building and maintaining the right list of keywords is vital to getting the best return on your paid search spend. Keywords are organised into ad groups. You assign ad creatives (ad text) to these ad groups, which appear when triggered by these keywords. Therefore, knowing which keywords will perform best is important. Keyword research is the process of building keyword lists, based on the frequency at which consumers search for these words and phrases.

Why Is Keyword Research Important?

Keywords are the nuts and bolts of your AdWords campaigns. They let you control your visibility in search results, as well as affecting the amount you spend. If you’re setting up an account for the first time, it’s essential to build a robust keyword list as soon as you can. The quality of this list will…