Twitter gives brands the opportunity to reach niche audiences through video
As video continues to take over social media as the preferred mode of content and live streaming has grown rapidly over the past year as a key part of many leading brands marketing strategies.
Video allows for a new dimension of real-time engagement, giving your brand more personality and emotion. Brands are increasingly using live streaming to reach audiences. Its importance has grown significantly thanks to social platforms such as Facebook, YouTube and Snapchat.
Twitter has ramped up their video effort this year. In May, Twitter announced it would be live streaming video 24 hours a day, 7 days a week inside its app and desktop site. Video is now Twitter’s largest revenue-generating ad format partnering with key brands such as BuzzFeed, The Verge and Bloomberg.
Other major news channels such as BBC have seen the value in live…
Follow these examples to get the most from Twitter marketing in 2017
Twitter remains one of the most popular social media platforms and it’s recognized by brands as a way to facilitate customer and user engagement. But, with over 350,000 tweets posted per minute, achieving brand visibility is a challenge.
Success is not just about how many followers you have, it’s about engagement with users, building strong relationships.
Twitter allows you to reach a larger audience and increase brand awareness. But there are challenges to overcome such as exposing your brand to negative comments, dealing with customer complaints, and remaining visible.
18 Brands + 2 CEOs, 12 Months of Twitter Data
Using Interbrand as a reference, we chose 18 successful global brands from 9 industries. For a different perspective, we included two well-known CEOs, both with a big presence on Twitter.
For the period of…
A short tutorial and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics
I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren't aware it can be used for email tracking "beyond the click". This means that as well as getting reporting in your email marketing system on opens and clicks for your sends, you can also isolate visits from email in your Google Analytics to see which pages are viewed and whether visitors convert.To set this up email tracking you will need to tag your email with 'Google Analytics campaign tracking codes as explained later with the example in this article.
Once you're using tracking, Google Analytics segments can be used to isolate visitors referred from email to understand their preferences and behaviours. This really helps prove the value of…
Is your fashion store missing out on the potential of fashion apps?
Recent data released by Google confirms what we already know - mobile is the future of retail. Over 64% of smartphone shoppers turn to mobile for ideas before heading out to shop and 1 in 4 mobile video viewers in the US have visited YouTube for help with a purchase decision. While consumers may not always have access to a tablet or laptop, mobile is the one device that is always on, connected and in reach. Mobile is the ideal platform to bridge retailer’s in-store and online experiences and is the perfect avenue for brand’s to communicate directly with the customer.
Recent data released by Google confirm what we already know- mobile is the future of retail. Over 64% of smartphone shoppers turn to mobile for ideas before heading out to shop and 1 in 4 mobile video viewers…
Facebook launches new tools to make group admins lives a little easier
Facebook has rolled out some great new tools for group admins that will help them manage their groups more effectively. The aim of rolling out theses changes are to help group admins and moderators to save time and increase the amount of meaningful content to ensure the groups are adding value for Facebooks users.
Mark Zuckerberg described his vision of Facebook groups as:
There is a real opportunity to connect more of us with groups that will be meaningful social infrastructure in our lives. More than one billion people are active members of Facebook groups. If we can improve our suggestions and help connect one billion people with meaningful communities, that can strengthen our social fabric.
At the Facebook Communities Summit in Chicago, it was announced to some of the top group admins of Facebook that they are looking to provide…
New research from the DMA shows that only 48% of marketers agree that social media gives them any return on investment.
A report from the DMA on social media's place in marketing reveals some very interesting trends, but not all of them are positive. Although the vast majority (77%) of marketers are using at least one social network to promote their brand, that doesn't necessarily mean they are getting the most out of social or generating significant ROI from it. The research asked some 111 marketers from a mix of large B2B and B2C companies questions regarding their use of social media. We have also just undertaken our own research in 2017 with a much larger sample size (609) and found a big divide in how marketers view the effectiveness of social media marketing.
Which channels are used most for marketing?
As a rule of thumb, marketers will generally gravitate to the channels…
Chart of the Day: Understanding subscriber loyalty - Part 1 of 2
This is the first of a two-part blog, covering subscriber loyalty and unsubscribing.
What will be covered:
Unsubscribe Rate
Unsubscribe-to-open Rate
Benjamin Franklin said there were only two things certain in life: death and taxes. Well in email marketing, there is only one: unsubscription.
Customers can move jobs, not feel engaged by the messaging or can just change their minds. In fact, I cannot think of one company that I have been subscribed to and stayed subscribed to. Having a unsubscribe/update preferences link is a legal requirement for all marketing emails. It's important to give your customers a simple and easy way to change their preferences/choices.
In today's chart, I look at unsubscribes by sector. The average unsubscribe rate is 0.49%. But the sector with the highest unsubscribe rate is B2B (non-retail) is displaying at 1.08%. While the best performing is Public Relations…
Twitter introduce rounded profile photos, live engagement updates and much more.
You may have noticed last week Twitter updated its look and redesigned some of its key features. Most of the changes are mainly aesthetic but have been applied to make Twitter look consistent across both IOS and the Andriod app. Twitter announced the redesign last week quoting:
'We're refreshing our product too and making it feel lighter, faster, and easier to use. We listened closely and kept what you love. And for the things you didn’t, we took a new approach to fix and make better.'
What's changed?
The most obvious feature that Twitter has changed is switching from square profile photos to rounded images. Although not everyone has taken too kindly to the new profile icons.
Additionally, the update has changed the look of interaction buttons on tweets, for…
Video can help you take your digital marketing results to the next level
Content has always been a king and video content is king in 2017. According to a new report from Cisco, by 2019, online videos will generate four-fifths of global internet traffic. To be ready check the tips and cases below to get a clear idea of how, where and why you should implement video in your digital marketing strategy.
On your website
The video takes more time and resources than text, but 79% of customers say they'd rather watch a video to learn about a product than reading text on a page. 84% said that they'd been convinced to make a purchase after watching a video.
How to get results with SEO
Make short video reviews on product landings. 97% of businesses said that their video tutorials and short videos about their features helped increase user understanding of their products or…
Chart of the Day: Snapchat's impressive growth is mostly confined to North America
Snapchat's explosive growth and popularity among 'Gen Z' means many marketers have started to see it as the future of social media. But perhaps this hype is only really relevant for those focused on the US market. Although Snapchat is growing in other areas, the level of penetration is far lower.
Snapchat's ad products are also clearly less used outside of the US, in part because of the lack of penetration. This can be inferred from the extremely low revenue per user in all markets other than North America.
Source: Atlas
Data Sample: 160,00,000 Snapchat users
Recommended Toolkit: Social Media Marketing
…
