It isn’t news that people are exposed to more ideas than ever before. This is due to the fact that people are exposed to more media than ever before. It is through the media (newspapers, television, radio, the internet and more specifically the social media…) that ideas are spread, but sheer quantity makes it difficult to be seen and heard above all of the noise.

In this climate, what can you do to make your ideas stand out?

Two people who have attempted to answer this question are brothers Chip and Dan Heath. There came a point when the brothers realised that despite working in very different fields, they had both reached a stage where they were trying to answer the same question: ‘why do some ideas stick while others fail?’ This question became the title of…

5 Tips for getting key employees involved in Content Marketing

Do you remember the scene in 'Far and Away' where Tom Cruise and Nicole Kidman race against hundreds of people in wagons and on horseback to stake their claim in the Oklahoma Land Rush? Now, pretend all those men and women are CEOs for companies in one industry, and you’ll have a pretty good idea of what the current race to establish thought leadership is like.

Everyone wants to be considered the Thought Leader in his industry, and just like the Oklahoma Land Rush, it’s a lot easier to establish yourself than it is to replace someone who’s already claimed that spot. Content marketing, if done correctly, leads to Thought Leadership for a brand. If you’re putting out engaging content that…

What social media marketing can learn from real-life networking events

One of the oldest forms of sales and marketing is to go to a real-life in-person networking event. While these real-life networking events don’t have all of the efficiency and measurability of social media marketing, if you’re looking to get more sales leads from your social media marketing efforts, there are a lot of tips and ideas that we can learn from being in a room with real people.

Using social media in networking events

Here are some ways that real-life networking events can inspire us to get better results from social media marketing: 1. Find out 'who should I meet?' When you go to a real-life networking event, it doesn’t do any good to just scurry around the room trying to talk with anyone and everyone. Instead, you should use a focused approach.Find a short list of 5-10 companies that you would definitely…

Follow Facebook conversations and key trends with #hashtag

Following the introduction of the new Facebook #hashtag this Summer, we have looked at how it's being used for Facebook content marketing. This infographic from Prestige Marketing's also prompts new ideas about using the approach. It's interesting to see some examples of how marketers have been gaining traction since the beginning, and using it successfully to track trending conversations at different stages of their planning and campaigns. …

6 ideas for growing Facebook fans regardless of company size

Facebook may be the most widely used social network, but that doesn't make it any easier to gain traffic and leads. Competition is high and it's a fragile form of interacting that can make it or break it for brands. Tone of voice, what is said on-record along with your social media numbers will be the basis of first impressions. This article will show you is how to improve this one aspect of your Facebook marketing recognising that evaluating success on Facebook goes beyond Likes, but that many marketers are judged on this.

Six Tips on improving your Facebook numbers

As I work with Facebook Pages I see six different common shortcuts to gaining fans in a short space of time, some of which are most appropriate to smaller businesses, others that apply to all sizes.

1. Exchanging Likes

Smaller businesses starting on Facebook will find…

How stimulating the full range of senses can affect consumer behaviour

Over the Summer, when we had a hot day and I was stuck on a commuter train I kept getting a whiff of somebody’s sun cream that has that coconut smell that instantly flooded my brain with thoughts of a summer holiday, sat on a beach, looking out to the horizon which takes my mind off being stuck on a commuter train. This smell got me thinking about neuromarketing, which considers all the senses and their response to marketing stimuli. We focus so hard on what we can see, we forget about our other senses, touch, sounds, smell. As marketing is now integrated with multi touch points I wondered how many people are putting these in action? In this post I would like to introduce and show learnings from the relatively new science- neuromarketing taken from the fantastic books by …

Examples of creative content ideas show it is possible

Compelling content is the key to successful marketing. You know that. Your boss knows that. So why are so many marketers still half-hearing it? Folks who work in 'boring' industries have an added challenge. Let’s say you are a marketing specialist in insurance or for a mortgage bank. Even if your company and services are important, these topics have snoozefest written all over them. The good news is that there are some simple tactics you can use to make your marketing campaigns more exciting.

Create a Voice with an Attitude

Creating a brand voice is nothing new or at least it shouldn’t be if you write content for your company! Some of the most influential brands have created strong voices that their audiences connect with. Just think of some of today’s largest companies - Coca-Cola, Salesforce, Apple. You…

Examples of how Hotels are integrating social media and mobile marketing

Technology is the cornerstone of business growth. Whether it means new tools for maximizing efficiency, new platforms for reaching out to potential customers, or new resources for building professional networks; digital innovation is a boom for businesses of all shapes and sizes. But social media and the recent proliferation of mobile devices has proven particularly beneficial for the hotel industry. Because travelers rely upon their mobile technologies and depend upon social networks to find accommodations they can trust; web savvy hotel marketers can connect with customers like never before. So whether they are well-known international chains or tiny boutique businesses, hotels throughout the world have begun harnessing the tremendous potential of mobile technology and here is how:

Hotels harnessing social media

Size Matters (Less Than Ever) Social media has leveled the playing field in the world of hotel marketing. Sites like …

An introduction to factors that affect email deliverability and steps you can take to improve inbox delivery

When it comes to getting your emails into the inbox aka email deliverability, reputation is everything. In an ideal world, every email marketer would have good intentions, and there would be no need for email providers like Hotmail or Gmail to block any emails.

The reality however is that 70 percent of all emails that are sent worldwide is spam. Email providers have trust issues when it comes to parties that send a large amount of emails, and have every reason to.

To avoid being a "false positive" where your legitimate marketing mail is viewed as spam, there are plenty of techniques that help you gain trust of the various email providers and build a good email reputation. I will give an overview of these in this post.

What is email reputation…

A Step-by-Step Guide to App Store Optimization

With so many competing apps available within Apple’s App Store and Google Play, app store optimization (ASO) is now essential for driving traffic to your app, particularly for apps targeting a need which aren't developed by well-known brands. In these cases, demand for apps is high... 63% of people discover apps via search, according to Forrester Research, making it all the more important to focus on ASO. Investing in ASO is one of the best strategies for increasing the organic downloads of your mobile app.

Guide to improving your ASO ranking in searches

Here’s a step by step guide on how to go about achieving exceptional results from ASO to ascend the ranks in user searches, ultimately driving more traffic to your app.

The right keywords

The principles of SEO often also work for ASO. Create your app store metadata using the right…