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The Real Cost of Social Media

Author's avatar By Danyl Bosomworth 26 May, 2011
Essential Essential topic

Though one of the worst designed infographics in the world, yet there's some very interesting food for thought here from Focus in regard to:

  • Budgeting and planning resources for running social media marketing, it does of course cost! Interestingly no cost of content on here, which I find very odd as what's fueling social media marketing otherwise?
  • Finding ways to understand the value and deliver ROI from that investment - the idea that a Facebook fan or Twitter follower is worth more is fascinating to go quantify in your business
  • Be clear on the benefits, I am not surprised at all as to the order of perceived benefits and how low down lead generation is

Make sure that you click to enlarge it!

The cost of social media

Author's avatar

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

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