We're always cautious of rule-books - but when Eloqua team up with JESS3, Steve Rubel, David Armano and Scott Monty (amongst others) then it's certainly worth stopping to read. This ProBook is an evolution of the PlayBook that was created a year ago - having read both I'd say this latest piece is designed for people with some idea of social media marketing
The book is a corporate guide to organising a brand or business to succeed in social media marketing, it also doubles as a who, where and how of the social media landscape with fun features such as a 'day in the life'. The book seeks out to specifically answer:
Download it, read it, and then share it!
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Turbocharge your results with this toolkit containing 12 resources
The Social Media Marketing toolkit contains:
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