Learn how to optimize your search marketing tactics to outrank your competition and win traffic and leads in 2019 by the SEM experts
How has 2018's Google search algorithm updates affected your business this year?
Did you know there's been nine confirmed Google updates (so far) this year? Three of these were 'core' updates and two specifically affected how mobile sites are indexed and presented to users through usability and design.
However, there has also been some interesting developments with Google paid search platforms, announced earlier this year at Google Live.
2018 Google algorithm updates (so far) include:
"Brackets" core update - March 2018 - According to Danny Sullivan's Twitter page, @searchliaison, some sites may have seen drops or gains, stating: "There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded...."
Zero-result SERP test - March 2018 - This was…
Whether you are focused on B2B or B2C efforts, generating more traffic to your website is still one of the top challenges that marketers face on a consistent basis
In today’s fast-paced, continuously distracting digital age, it can seem nearly impossible to grab the attention of consumers and draw them to your website.
Source: Hubspot - State of Inbound 2018
According to ClickZ’s study, the average company receives 30% of its online traffic from organic searches. If your team’s SEO strategy isn’t strong enough to rank high during customer queries, it significantly hurts your chances that they will ever find your link.
Since customer’s have a virtually unlimited amount of options when it comes to finding the products, services, and information they are seeking online, you must be especially strategic if you are going to attract them towards your website. While there are…
If you truly want to win SERP features, you can use a number of useful SEO analytics tools to improve your SEO
Everyone knows that Google always changes its search algorithm. What you’ve focused before in terms of the website promotion most likely is not working anymore as Google SERPs have become more dynamic and user-oriented. Moreover, it’s not just a list of search results anymore - so be ready to accommodate a whole new appearance of the SERP.
The recent Moz study revealed that 97% of Google’s search queries show rich features like local packs, image packs, knowledge panels, quick answer boxes, shopping results, etc. No matter what your target audience is looking for, Google SERP features can help your content become better than the competition and build online brand presence. Businesses need to prioritize optimizing for these search…
SEO is an important part of a promotion for any business on the Internet
In the long term, SEO is more profitable than many other sources of traffic. Therefore, it’s important to have a care of search engine optimization from the first stages of creating a new site on the WIX builder. So, what should you pay attention to?
In this post, I’ll tell you the main and the best steps to bring WIX sites to the Top.
Before you start SEO
Before you start SEO on Wix, you need to make the site visible to search engines. To do it you need to:
go to the editor and select the Settings section;
select the SEO mode;
note that you allow search engines to find your site.
These actions will allow…
The top skills and attributes of an effective in-house SEO Manager
To be a truly effective digital marketer in today it’s become more important than ever to develop a good range of skills and experience across a variety of different disciples. The ability to work with different teams and specialists enables marketers to collaborate effectively, empathize with colleagues and spot new opportunities.
Over the last five to six years I’ve been using the T-shaped marketer approach to guide my professional development, a concept Rand Fishkin outlined in detail back in 2013. As Rand himself explains:
“T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few)"
The key takeaway for marketers is that breadth breeds respect and overlapping knowledge yields creativity. There are…
Have you ever been questioned on how you can drive more organic traffic to your website? Or been asked to provide KPIs for what you can achieve with SEO efforts in the next 6-12months?
Haven’t we all.
But before we begin to answer questions of that sort, it is important to understand, as well as explain to management, what SEO actually means and how it works.
Rest-assured what you are about to read is not something I’ve based on reading online only. It is based on actual experiences throughout my SEO career (in-house and agency side), through tested methods. Let’s begin with what a small website is.
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The average CPC paid by Google search advertisers for keywords that included their own brand name rose 30% Y/Y in Q2 2018 whilst desktop organic search visits fell 5%
Benchmarking company performance against goals and competitors is vital in understanding your current cut-through in digital, market share and potential revenue losses. It also helps identify opportunities in digital and set a KPI driven 90-day digital marketing strategy or campaign to improve current performance and achieve digital excellence.
New research from Merkle's Digital Marketing Report Q2 2018 shows benchmarks for paid and organic search and social media reach, click through and cost. We've summarised the most important (and surprising) statistics below:
Paid search benchmarks 2018
The use of Google Shopping ads for ecommerce and online retailers is vital. Shopping ads expose your brand's products in a visual element on SERPs, which includes brand name and pricing.
Google shopping ads…
SEO made simple: A quick look
What once was an esoteric and often misunderstood matter, quickly is becoming a mainstream practice that is deeply embedded in proper web design and good content strategy.
No longer is search engine optimization a list of counterintuitive practices that seek to exploit the shortcomings of search algorithms. Instead, it is a set of good business practices, guidelines that steer web designers and content creators in the right direction.
Direction which leads to memorable user experience through smooth site navigation and content that provides real value, be it for entertainment or educative purposes. Of course, there is lots of value stored for the site owner as well.
When the right SEO strategy – on and off page – is applied, the ranking inevitably rises, increasing site exposure and organic traffic. The latter translates directly into more business, as SEOtribunal stats…
Here are some SEO Tactics that will be sure to help improve your ranking
Broadly, SEO is any activity that helps you improve your ranking on search engines such as Google, Bing, and others. With 3.9 billion internet users and over 3.3 billion searches being performed each day, securing a good rank isn’t easy. And that’s exactly why SEO techniques are so important for businesses.
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Track keyword optimization data that truly matters
We all know the drill. To pick up the most searched keywords, do our best to rank high and pay SEO consultants for achieving the position #1. Well, this isn’t necessarily the worst possible approach. However, in today’s SEO, it doesn’t work that much unless you’re a big corporation and count expenses on search engine optimization in thousands.
So what can you do to pick the “right” keywords, optimize our website for them and track their positions? I’ll give you some tricks & tips how to get the best of both keyword optimization and rank tracking and I’ll show you an example in a short case study.
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