Here are some SEO Tactics that will be sure to help improve your ranking

Broadly, SEO is any activity that helps you improve your ranking on search engines such as Google, Bing, and others. With 3.9 billion internet users and over 3.3 billion searches being performed each day, securing a good rank isn’t easy. And that’s exactly why SEO techniques are so important for businesses. [si_guide_block id="80207" title="Download FREE Resource – 10 business-limiting SEO mistakes " description="The search engine optimisation (SEO) mistakes to avoid and what to do instead. Google's engineers have said there are at least 200 'ranking signals' which affect whether you can rank above your competitors or not for searches which will bring you new business. To make SEO even more challenging, many of them change frequently in Google's algorithm updates. So, it can be really tough…

Track keyword optimization data that truly matters

We all know the drill. To pick up the most searched keywords, do our best to rank high and pay SEO consultants for achieving the position #1. Well, this isn’t necessarily the worst possible approach. However, in today’s SEO, it doesn’t work that much unless you’re a big corporation and count expenses on search engine optimization in thousands. So what can you do to pick the “right” keywords, optimize our website for them and track their positions? I’ll give you some tricks & tips how to get the best of both keyword optimization and rank tracking and I’ll show you an example in a short case study. [si_guide_block id="5750" title="Download our Premium Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to ask the…

Why integrating SEO with other marketing channels is imperative for a successful online strategy

Having a defined and targeted Search Engine Optimization (SEO) strategy is without a doubt a critical factor in driving traffic to your site. However, for a fully optimized marketing strategy, it is vital that SEO is also integrated with other offline and online channels, across the customer lifecycle. Smart Insights’ Customer Lifecycle model shows a visual representation of what a fully integrated marketing strategy should include, using the RACE framework: To achieve long-lasting, quality results, SEO needs to be integrated into your overall marketing strategy. SEO is vital to the first stage of RACE - reach. SEO is reaching your audience via search engines and meeting them with the answers to the questions they ask. This will not only help to maximize conversions but, will also ensure…

The way forward for AI and retail is Visual Search

Machine learning is taking online search to new levels, and it’s not just voice search that’s on the rise. While many have been focused on the marketing potential of capturing conversational queries barked at Alexa over breakfast, big brands have been quietly developing a stronger competitor in interactive SEO: visual search. For decades, we’ve searched for information and products online using a text search bar. The introduction of voice search has since made waves in local SEO, with users searching for opening times, directions, weather reports and other of-the-minute information – but it has left many online retailers feeling stumped. Not every trend fits with every business model, and for businesses who rely heavily on visuals to drive conversions, the opportunity brought by voice search has often felt limited. [si_guide_block id="86160" title="Download our FREE Resource – 10 common website customer experience…

Are you following these simple long-tail keyword research steps to improve your SEO?

Long-tail keyword research is fundamental to SEO. It has become a focus for achieving high rankings on google search and when strategized and executed carefully, it can produce very rewarding results.

Why are Long-tail Keywords Important?

A long-tail keyword is descriptive in nature and normally consists of three or more words. More descriptive phrases are low in cost and risk, yet offer a higher probability of conversion. And, as much as 40% of all search traffic on the internet is driven by long-tail keywords.

[si_guide_block id="5750" title="Download our recently updated Premium Member Resource – Successful SEO Guide " description="This guide is one of our most popular and rightly so. If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to do business with you to your…

Don't fall short of these common search marketing mistakes

It seems almost too easy at first. It really does. You find a keyword tool and you type in whatever search term that comes to mind. Voilà! Like magic, you find out how many people are searching for your keyword, as well as a whole slew of other useful statistics like the keyword’s average cost per click, competition, suggested bid, and other data – depending on which keyword tool you’re using. However, before you get too ahead of yourself and pick a keyword to target, know that there is more to keyword planning than meets the eye. There are a lot of nuanced factors you might not have accounted for that can entirely change your keyword strategy. To make sure you get it right from the get-go, here are ten common mistakes that you’ll want to steer clear of.

1. Not realizing that Google…

Three search trends and implications for marketers

As we move into another new year there are once again a new set of predictions, hopes and concerns as to the direction of digital marketing over the next twelve months and beyond. There are so many exciting developments set to take place and I’m really looking forward to seeing how these take hold in 2018. One of the interesting areas I’ve observed across many trends is the recurrence of two themes: artificial intelligence (AI) and machine learning. These two closely related subjects seem to be taking hold across a number of areas, including marketing automation, digital creative, personalization and marketing technology. However, it’s the influence of AI and machine learning on the future of search that I’d like to explore in some detail in this article and the potential implications on business and marketing.

[si_guide_block id="5750" title="Download our Premium Resource – Successful SEO Guide" description="This…

8 areas of innovation to improve your organic and paid search marketing strategy

As part of our digital marketing trends for 2018, we have created a series of posts focused on different channel trends and statistics to help inform the best practices needed to move forward with your marketing strategy in 2018. Now, in Partnership with Vertical Leap, we have now produced a briefing guide on the latest organic and paid search innovations for marketing managers to review and action.

Click here for the full report 'Search Engine Marketing trends 2018' from our partner, Vertical Leap

Trend 1. Data, analytics, and reporting

In our view, success in SEO has always gone to those businesses and their agencies who have the best data-driven processes and people to give attention to the detail needed to compete. Google has gradually improved their insight data sources and tools to help businesses…

How to increase conversions with an SEO audit

Focusing on SEO while neglecting your conversion rate is a great way to wind up with a website that ranks highly for keywords your audience doesn’t use or attract a bunch of users who aren’t really looking to buy what you’re selling. That’s why you have to think about choosing the right SEO tools for you and focusing on more than just the technical aspects of your audits. That’s right: you can use your SEO audits to improve not just rankings, but your conversion rates as well. Smart Insights have just launched their latest Quick-Win, SEO Technical Audit. Carrying out an audit is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined, they can make a significant impact on your site’s performance…

Google’s related searches are a treasure trove of content ideas

As well as arming you with keyword phrases to fit into your articles, related searches also give you a massive insight into who your customers are and what their intent is. In this article, we show you how to use related searches for both ends in order to boost your SEO. [si_guide_block id="80207" title="Download FREE Resource – 10 business-limiting SEO mistakes " description="The search engine optimisation (SEO) mistakes to avoid and what to do instead. Google's engineers have said there are at least 200 'ranking signals' which affect whether you can rank above your competitors or not for searches which will bring you new business. To make SEO even more challenging, many of them change frequently in Google's algorithm updates. So, it can be really tough knowing what matters in SEO and what doesn't."/] See,…

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