Google cares about how visitors interact with the sites. Website safety and security influence user experience (UX) directly so Google cares about these things

Do you still believe that the search engines care only about keyword strategy? Keywords are not the only factor that influences the SEO of a site. You need to consider other facets of user safety and security while assessing the search engine optimization needs of your website. Google cares about how visitors interact with the sites, and website safety and security influence user experience (UX) directly so it makes sense that Google cares about these things. [si_guide_block id="5762" title="Download our Individual Member Resource – SEO gap analysis Excel spreadsheet" description="An SEO gap analysis helps you review your "market share of consumer searches" by comparing the number of searches performed for the keywords you are targeting against the actual number of visitors you get to your…

Semantic search is a data retrieval method where user intent and resources are represented in a semantic model. So what do you need to know about it?

Semantic search is not a new concept in the SEO industry but many digital marketers are still confused about what it is and what to do about it. What is semantic search (also referred to as "semantic SEO") and how can it help improve organic search visibility? Here's what digital marketers should know about semantic search. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to do business with you to your site."/]

What is semantic search?

Semantic search is a data retrieval method where user intent and resources are represented in a semantic model, i.e. a hierarchy among concepts as well relationships (connectivity) among concepts and entities…

As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs

As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not only does it help search engine robots to accurately index your web pages, but it also helps enhance user experience. Moreover, as a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in SERPs. Implementation of SEO, however, can be a challenge for newbie marketers. This is because SEO comprises of a wide range of on-page and off-page SEO factors. If you are unaware of what these are, you are bound to make silly SEO mistakes. This, in turn, can severely affect your site’s ranking as well as traffic and conversion. If you have noticed a sudden drop in your ranking and traffic,…

Get a handle on the jargon to understand technical SEO and get your site ranking higher. 

Does your web developer speak almost exclusively in jargon, with an occasional smattering of what sounds like Klingon? Do they use phrases like ‘latent semantic indexing protocols’ in everyday conversation? Do you find yourself listening with a glazed expression, nodding along as a stream of acronyms pass through your noggin and you ponder, ‘What does TTFB even mean?’. Like it or not, your web developer is a key player in your organisation and you need to communicate effectively to maximise your web presence. In the real world people often get their first impression of your business from your bricks-and-mortar premises. Similarly, your website delivers that first impression online and the way it’s designed dictates if your business is perceived as an attractive high street boutique or a run-down bargain basement. The better you’re able…

Struggling with a small SEO budget? Here are five tips to help you get more bang for your buck.

Every business, big or small, should be thinking about SEO. In a world where it is becoming increasingly difficult to gain visibility online without paying for it, SEO remains the one true organic marketing channel. But things that are organic are not necessarily free. While SEO clicks are by definition ‘non-paid’, the process of getting those clicks almost always carries an indirect cost; whether that’s an investment of your own time, staff costs, agency or consultancy fees, tools, training, or a combination of these things and more. SEO - or at least good SEO - rarely comes cheap. [si_guide_block id="80207" title="Download our Free Resource – 10 business-limiting SEO mistakes" description="Discover some really common mistakes we have seen again and again as we have worked on SEO consulting and training projects."/] For businesses on tight budgets,…

One of the fundamentals of your SEO strategy should be keyword research, for which you need a keyword tool. Here are seven of the best, plus three to help with YouTube SEO

SEO is a complex job. There are lots of things to do to get it right, including tags to optimize, backlinks to build, and so on. Yet you can make an argument that the most challenging part of the process is keyword research. Keyword research is the foundation of all successful content creation. Think of keywords as the poles upon which you pitch the tent of your content. Once you find the right keywords, you’ll be able to create content that ranks. [si_guide_block id="5762" title="Download our Individual Member Resource – SEO gap analysis Excel spreadsheet" description="An SEO gap analysis helps you review your "market share of consumer searches" by comparing the number of searches performed for the keywords you are targeting…

Integrating technical SEO within the development release cycle

Being a great online marketer also means being an excellent communicator and project manager. And search engines’ increased focus on content, usability and engagement means it’s more important than ever to integrate SEO with development, UX and editorial. This teamwork is never more important than during a development release, when one line of code can mean your search performance (and traffic, and sales) can fall through the floor, but the reality of a release cycle and the ideal are usually very different. Top-level management input, commercial requirements, the dev team’s internal processes/structures and issues that crop up during the work can all mean that budgets are squeezed, priorities are forgotten, timeframes are reduced and projects are side-tracked. [si_guide_block id="138423" title="Download our Individual Member Resource – Digital development brief" description="Creating campaign landing pages or make improvements to your existing campaigns using our dedicated development brief. By…

Global sports sponsorship grows as eyes turn to women's games, Instagram tests shoppable content feature for influencers, American and Aussie most-trusted brands are recognized, Google Keyword Planner updates and a turbulent week for Google shareholders

This week, we take a look at how the global sports sponsorship industry is forecast to grow significantly, with female sports taking a more central, and long overdue, role in this growth. There's also important news regarding Instagram's shoppable content feature, which is being tested for use by influencers for the very first time. Australian and American brands are also under the microscope as the most-trusted brands are recognized by consumers. Last but not least, we'll take a look at two pieces of Google-related news. We've got information regarding updates to the Keyword Planner, then there's the small matter of Google's market value sliding by $80bn.

Women's games contributing to global sports sponsorship growth

Many would argue that it has taken…

SEO needs to be considered as an integral part of a web design project, not as an afterthought

SEO can play a crucial part in achieving the perfect digital marketing mix for your business and any brand that takes its digital strategy seriously will no doubt already have a robust plan in place to maximise online performance. But, organic search can be fragile, even fickle, and the smallest misjudgements can leave you exposed. Timing is of the essence, with SEO, and can often be a major contributor in getting the best, most cost-effective results in the long run. In an ideal world, brands should begin focussing their attention on their organic search strategy as early as when they are planning the design and development of their website. However, all too often, they fail to do so and leave SEO as an afterthought or retrospective consideration, unknowingly jeopardising future success. [si_guide_block id="22067" title="Website design…

Five top tips and best practices to follow to ensure your e-commerce site gets the best results

The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players continue to raise the stakes by providing consumers with more choice, improved usability and new options to buy online. Brands selling online today need to have a compelling value proposition to stand out. [si_guide_block id="80674" title="Download our Business Resource – E-commerce statistics benchmark" description="This guide is for anyone who works in e-commerce marketing who needs to review the latest customer adoption research and statistics or conversion rates to compare their performance or set targets for plans."/] At the same time, search engine optimization (SEO) continues to evolve. Since 2010 Google has introduced scores of algorithm changes as it tweaks and changes the way it ranks…

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