Why integrating SEO with other marketing channels is imperative for a successful online strategy

Having a defined and targeted Search Engine Optimization (SEO) strategy is without a doubt a critical factor in driving traffic to your site. However, for a fully optimized marketing strategy, it is vital that SEO is also integrated with other offline and online channels, across the customer lifecycle. Smart Insights’ Customer Lifecycle model shows a visual representation of what a fully integrated marketing strategy should include, using the RACE framework: To achieve long-lasting, quality results, SEO needs to be integrated into your overall marketing strategy. SEO is vital to the first stage of RACE - reach. SEO is reaching your audience via search engines and meeting them with the answers to the questions they ask. This will not only help to maximize conversions but, will also ensure…

Make sure you choose an SEO package that will get you results but won't tell you these common lies

SEO is an important part of any digital company - it can be the most successful way of driving traffic to your site if optimized correctly. Whilst many companies have the set of skills to audit, perform and optimize their own SEO, others prefer an agency to do it for them so they can dedicate the time to other areas of focus. However, before you sign a contract for an SEO package, we would recommend taking certain steps to ensure you get the results you need and want in order to grow your business. [si_guide_block id="80207" title="Download FREE Resource – 10 business-limiting SEO mistakes " description="The search engine optimisation (SEO) mistakes to avoid and what to do instead. Google's engineers have said there are at least 200 'ranking signals' which affect whether you can rank…

Major trends to inform your search marketing actions in 2018 according to James Murray of Bing

In a recent interview with digital marketing agency Impression, James Murray of Bing revealed insights into where Bing see the future of search marketing. This article will discuss each relevant interview and its key takeaways.

[si_guide_block id="80207" title="Download our FREE Resource – 10 business-limiting SEO mistakes " description="The search engine optimisation (SEO) mistakes to avoid and what to do instead."/]

Murray discussed a variety of topics from voice search marketing to how links may be decreasing in importance in the future.

Trend 1. Voice Search marketing

Murray discussed how “we’ve bent ourselves as users to conform to the way that search engines behave, resulting in a very robotic style of search”. Marketers need to write content for this new set of queries, having the user’s voice in mind as the driving force for creation. For example, writing in…

How to increase conversions with an SEO audit

Focusing on SEO while neglecting your conversion rate is a great way to wind up with a website that ranks highly for keywords your audience doesn’t use or attract a bunch of users who aren’t really looking to buy what you’re selling. That’s why you have to think about choosing the right SEO tools for you and focusing on more than just the technical aspects of your audits. That’s right: you can use your SEO audits to improve not just rankings, but your conversion rates as well. Smart Insights have just launched their latest Quick-Win, SEO Technical Audit. Carrying out an audit is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined, they can make a significant impact on your site’s performance…

Use these features to optimize your Shopify ecommerce platform for search engines

Shopify is one of the most recommended e-commerce platforms used by online sellers to set up their online retail businesses. If you are running a Shopify Ecommerce Platform and looking for some SEO tips for your Shopify store, then look no further! I have compiled a list of SEO tips that are fundamental for running a successful Shopify ecommerce store to increase online visibility. Follow these easy-to-follow tips below to discover all the essentials for improving the SEO of your Shopify store.

What is Shopify and why should you use it?

The Reasons why you should choose Shopify Ecommerce for your online Store: Highly flexible and tailor to your specific requirements. Easy backend administration Shopify has Lots of built-in tools Advanced ecommerce CMS Platform with fantastic Search Engine Optimization (SEO) features. Shopify Ecommerce Platform is easy to use with no coding…

Don't fall short of these common search marketing mistakes

It seems almost too easy at first. It really does. You find a keyword tool and you type in whatever search term that comes to mind. Voilà! Like magic, you find out how many people are searching for your keyword, as well as a whole slew of other useful statistics like the keyword’s average cost per click, competition, suggested bid, and other data – depending on which keyword tool you’re using. However, before you get too ahead of yourself and pick a keyword to target, know that there is more to keyword planning than meets the eye. There are a lot of nuanced factors you might not have accounted for that can entirely change your keyword strategy. To make sure you get it right from the get-go, here are ten common mistakes that you’ll want to steer clear of.

1. Not realizing that Google…

World digerati take centre stage at Brighton

Imagine you're a very busy CEO or senior digital manager (and if things are hectic, you'll know that's no joke)... Here's a quick 'helicopter' view of the sessions for you from BrightonSEO September 2017. That key thought to have 'front-of-mind' is, as ever, there's no quick fix these days that will miraculously propel any digital venture to overnight success. Time and money are usually key essentials - and not forgetting resources, e.g. People, computing power and related tools. It takes time to prepare the ground for great projects (e.g. SEO fundamentals), sow and plant on decent soil (e.g. write content + social media posts), nurture each element (e.g. content marketing + paid media) to reap a rich harvest (the millionaire lifestyle + live forever on the Maldives). BrightonSEO founder Kelvin Newman met up with Smart Insights at the conference. He described the current…

A quick guide to small business SEO

There are more than 28 million small businesses in the United States alone, and they account for 99.7% of all businesses in the country. Are you among them? If the answer is yes, you know just how challenging it is to rise to the occasion and beat your competitors in the battle for customers. In the 21st century, the battlefield is online – between 70 and 80% of people claim they research a company before choosing to do business with them. Evidently, in order for a small business to thrive, it has to boost its online influence. Still, no more than 17% invest in SEO. Whether they do not understand the value of this marketing channel, or simply do not understand it, the fact is – SEO is essential for business growth. Whichever the case, here is the gist of everything a young entrepreneur should know…

Are you following these simple long-tail keyword research steps to improve your SEO?

Long-tail keyword research is fundamental to SEO. It has become a focus for achieving high rankings on google search and when strategized and executed carefully, it can produce very rewarding results.

Why are Long-tail Keywords Important?

A long-tail keyword is descriptive in nature and normally consists of three or more words. More descriptive phrases are low in cost and risk, yet offer a higher probability of conversion. And, as much as 40% of all search traffic on the internet is driven by long-tail keywords.

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5 sources and a process to help identify a penalty which reduces yours organic search traffic

Given the importance of organic search to many businesses, keeping on top of the latest ranking factors for SEO and, in particular, the changes to Google's ranking algorithms and webspam penalties, is a major concern for most businesses and a full-time job for many today. If it's not your full-time job, discovering about a penalty will be a nasty shock and the names of the different webspam penalties can be confusing.  To help keep marketers up-to-date with the changes that matter, we regularly update our 7 Steps guides summarising the latest changes and in this post we recommend 5 sources and a process shown in an infographic. [si_guide_block id="5750" title="Download Expert Member resource – 7 Steps to Successful SEO" description="Our comprehensive SEO Bible aimed at explaining the main ranking factors and penalties to marketers so they can improve…

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