Value: [rating=4]
Our commentary: Keyword research is a little bit like marmite: some love it, a lot hate it. However tools have made the whole research & analysis of keywords a much easier task and to help we have a compilation of other keyword analysis tools for assessing customer demand for products. However, we don't mention Google Suggest...
The blog post below is a great little guide to making the most of Google Suggest using spreadsheets and other tools.
Suggest is a tool which can make keyword research a lot of fun and more interesting! It makes the whole experience much more human which a lot of the automated tools obviously don't and they often leave you with the tiresome job of removing irrelevant keywords. This method and tool really helps with focussing on your keywords and building your tail orientated terms
Marketing implications: If you are just starting your search efforts or are about to set your new strategy, you should definitely read this blog post and trial the process Ann recommends. You will find few ways to complete this cumbersome tasks by following this guide.
Recommended link:Guide to using Google Suggest
By Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
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