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In a recent interview with digital marketing agency Impression, James Murray of Bing revealed insights into where Bing see the future of search marketing. This article will discuss each relevant interview and its key takeaways.
Murray discussed a variety of topics from voice search marketing to how links may be decreasing in importance in the future.
Murray discussed how “we’ve bent ourselves as users to conform to the way that search engines behave, resulting in a very robotic style of search”.
“We’re moving away from thinking about keywords and are thinking more about audiences.” Says Murray when discussing the future of paid search advertising. Some other key takeaways from this interview were:
While Google has opted for a separate mobile index, Bing is sticking to a device-agnostic approach - marking one of the biggest moves away from Google-alignment for the growing search engine.
In terms of Bing’s new shopping feed, Murray discussed how “there are a few things on the horizon for changes and tweaks and so one of the things we’re asking advertisers is to really give us as much information as they can in their feeds in order to allow us to offer new ways to use that information in the product.”
“What we might see is that links start to decrease in importance that they have in the general context of the various factors that we use to determine relevance.” Murray discussed that links may not be going away anytime soon, but the future holds a decline in relevance for links across search marketing.
The complete set of interviews can be found on Impression’s site in their bing interview collection.
For more Digital Marketing trends for 2018, Dr Dave Chaffey gives his expert opinion on his top 10 trends you need to act on in 2018.
By Carolanne Mangles
Carolanne (Annie) Mangles is the digital marketing executive and editor at Smart Insights and oversees all blog content. She is involved in SEO strategy planning and improving pages for higher organic reach. When she’s not in the office, you’ll find her hiking in the countryside, eating cake or petting the nearest animal. Connect with her on LinkedIn or follow her on Twitter
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