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A new way to search in Google

Author's avatar By Dave Chaffey 16 Nov, 2011
Essential Essential topic

Google not working for you - try the new Verbatim Search tool (useful for SEOs too)

Value/Importance: [rating=3]

Recommended link: Google Inside Search intro

Our commentary on the Verbatim feature

Sometimes Google is just too clever, interpreting spelling mistakes, adding synonyms and based results on previous searches. Creating “a search in quotes” can help here, but sometimes you don’t want these additional features.

It’s now introduced “Verbatim” to turn off it’s main “user intention assumption” which you can access as with other Advanced Search features from the left (ex-Jazz) sidebar:

Verbatim search

The announcement about the update is interesting for SEOs since it lists the normal improvements Google can make:.

  • making automatic spelling corrections personalizing your search by using information such as sites you’ve visited before
  • including synonyms of your search terms (matching “car” when you search [automotive])
  • finding results that match similar terms to those in your query (finding results related to “floral delivery” when you search [flower shops])
  • searching for words with the same stem like “running” when you’ve typed [run]
  • making some of your terms optional, like “circa” in [the scarecrow circa 1963]

I was interested especially in the first one since if you want to check search rankings and you’re logged into Google as you typically are now with Gmail and G+ your previous search history may be taken into account (although I have this feature turned off. So Google has inadvertently given marketers a quick way to check pure, non-personalised search rankings. Hope you find that helpful sometime!

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site,, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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