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How is search marketing managed today? [Infographic]

Author's avatar By Susanne Colwyn 25 Apr, 2014
Essential Essential topic

Who makes search happen? The latest SEMPO and ClickZ Salary Survey on Search Marketing reveals the answers

This research gives a good summary of how search marketing is managed. Interesting if you're a search specialist or you manage search. The research shows the  growth, availability, and day-to-day operations happening in the search marketing industry in the the SEMPO and ClickZ Salary Survey Results.

What are search marketers getting paid? What is the job growth for search? How many search marketers are in agencies? Answers to these questions along with discoveries relating to search marketers’ salaries, job roles and responsibilities, verticals/segments, compensation extras and perks, budgets and more can be found in the 2013 Salary Survey Results.

The survey was conducted to better understand the constantly evolving search marketing industry. The results of the survey provide valuable insights regarding the direction of the industry and what to look for in 2014.

The 4th Annual Salary Survey was fielded by the SEMPO Research Committee in conjunction with ClickZ and Conductor. The 20-question survey collected data from both in-house advertiser and third-party agency personnel including SEMPO members and non-members.

Key takeaways include:

  • A 10% growth in Entry Level Employees with 27% of respondents reporting they have been in search from 0-3 years. The majority of these salaries were in the 0-$30K range with some representation in the $30-$60K range.
  • Top Salaries including for VPs decreased and the number of respondents in the top four salary ranges also decreased.
  • The average salary across the board decreased from $75,543 to $68,600
  • Holistic marketing that included a combination of organic with paid grew by 11%.

Additional growth in search combined with email and online media efforts.

  • 64% of respondents report up through the Marketing Department rather than to a Search or IT department.

Here is a recap of the 2013 SEMPO and ClickZ Salary Survey Results in the Infographic below:


Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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