There is a pool of great PPC tools that can help you see how your competitors rank, how many PPC ads they are running, how much they are spending and where they are being shown

The online space is getting highly competitive with every passing month, especially when it comes to e-commerce. Even though a good way to attract traffic is pay-per-click advertising, it’s very budget-demanding, which means you have to be very creative and careful when creating your Google Ads campaigns. Fortunately, you don’t need to rack your brain over new creative ideas to make your advertising campaign successful. With enough competitive intelligence, you can use your competitors’ experience to give yourself the upper hand. Luckily, there are a lot of ways to find powerful optimization ideas, improve your ads’ performance and keep up with the latest marketing changes. [si_guide_block id="59581" title="Download our Premium Resource – Inbound Marketing Quick Wins template" description="Ou…

Selling Apparel Products? Get more from your Google or Bing Shopping campaigns

With apparel products predicted to exceed $500billion in sales this year, the online fashion industry continues to thrive, resulting in all-time high levels of competition. E-commerce fashion websites now depend on the performance of paid advertising campaigns more than ever, and ad performance has the power to make or break an entire brand. With online shopping platforms such as Google Shopping being the preferred way to shop for clothing and accessories online, it’s currently the most important platform to optimize for profitability.

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Paid advertising challenges for online fashion brands

When it comes to selling fashion online or offline, there are a few variables which can influence user behaviour and conversion rates such…

Do you understand your ads conversion journey?

As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean everything. All your creative needs to be focused toward your conversion goal, and the associated ad copy must be clear and actionable. Otherwise you’ll waste a good portion of your precious marketing budget. In this post, I’ll first share an example of a typical paid ad conversion journey that misses the mark. Then I’ll share the steps you should follow to make sure your ad messaging and associated landing page have a more ‘nirvana’ flow - not edgy like the grunge rock band, but smooth like messages and calls to action (CTAs) that seem to read your…

A three-step approach to check for paid search campaign mistakes

In an ideal world, enterprising entrepreneurs would only need to set up shop, open their virtual doors, and find customers lining up to buy their products. Of course, it’s never that easy. Digital marketers have to actually go out looking for them. And once you find them, you need to convert them. While conversion methods vary, many digital marketers arrive on a seemingly perfect solution when looking to invest to boost their visits: pay-per-click campaigns. PPC campaigns can work, and some work quite well. But they can be minefields for mistakes, and the most common is the marketing equivalent of 'keeping up with the Joneses.' Many digital marketers think they should run a PPC campaign because everyone else is doing it. [si_guide_block id="79626" title="Download FREE Resource – 10 costly AdWords…

Smart Insights Alert: The new tools include a single multi-country feed

If you've ever run an AdWords campaign you'll be familiar with the process, but now the AdWords platform has introduced new Merchant Centre tools: Adding or overriding product data with supplemental feeds A single multi-country feed modification of your product data from the content API with Feed Rules Driving more clicks via opportunities Add your entire team The new features have been implemented before the holiday season and well benefit retailers that advertize on Google Shopping. [si_guide_block id="5739" title="Download our Google AdWords Guide – How to get better ROI from your Google AdWords campaigns" description="All the questions you need to ask to audit and optimize your Google AdWords campaigns"/]

Supplemental feeds

Instead of relying on one feed for product data, it is now possible to change your data from multiple sources - giving…

Get your Adwords campaign in front of your competitors with a limited budget

As a website owner, you want to be successful online and get your website found on the internet. There are many ways to promote your website. One of them could be social media. You might also use search engine optimization (SEO) services, or you can simply set up a pay-per-click (PPC) campaign (also known as an AdWords campaign). For many small businesses, an AdWords campaign can become expensive. For example, depending on the keywords used, some clicks to your ads might cost $7 each, and others only 20 cents each. If your PPC campaign is set up correctly and optimized, you might reduce your costs even more! That’s why it is essential to set up your campaign for the most effective results.

Setting up your account

To set up an AdWords account, you will need a Google account. All you need…

Chart of the Day: Google's share of US paid search clicks by device

As of April 2017, the global marketing share percentage, in terms of the use of search engines (on desktop), heavily favours Google with over 78%. Now, in Merkle's Q3 2017 Digital Marketing Report, they also have a share of 97% for US paid search clicks on mobile. Google search ad spending growth remained strong in Q3 2017, rising to 24% year over year (Y/Y) in the US, while dipping slightly to 13% growth in the UK. Mobile and Google Shopping continued to drive growth, but desktop spending remained resurgent following a late 2016 change by Google to allow advertisers to segment…

New research shows that web users do not always know when they are viewing a paid ad

With growing concern over the authenticity of online news, a study carried out by content marketing agency Ad-Rank Media revealed some interesting insights into users’ understanding and trust of the internet. [caption id="attachment_98079" align="aligncenter" width="550"] Source: Internet Live Stats[/caption] Out of the 2,000 surveyed, 1 in 10 admitted to browsing upwards of 50 websites a day, tying in with the rising trend of worldwide internet usage. Yet it would seem that the technology doesn’t result in a particularly deep understanding of it. Of those surveyed, a surprising 60% of respondents said they don’t know the difference between Google sponsored ads and organic results - a higher than expected figure considering the regulation where paid-for listings must be marked accordingly.

Do you know which search…

While AdWords and Facebook both work on a PPC (pay-per-click) basis, that’s pretty much where the comparison ends.

If your business uses paid search, then you’re no doubt familiar with Google’s AdWords platform. But if you’re thinking about dabbling in Facebooks ads, then there are a few crucial differences that you should know about.

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Many advertisers make the mistake of seeing Facebook ads and AdWords in a binary, one-or-the-other sort of way, which is really a case of comparing apples and oranges; each platform has its own benefits and drawbacks, and if you exclude one of them from your marketing mix, then you’re missing out.

The targeting

The key difference between AdWords and Facebook is the way you…

How much your cost per click should be for a #1 advert position, according to your industry

A question that is becoming increasingly common for business owners. “How much does it cost to advertise on Google?” A perfectly simple question with a not so simple answer. As you’re probably aware, the keywords you use in your campaign have various costs associated with each click. So when estimating a sensible Adwords budget for your new campaign, without using Google’s Keyword Planner as a rough guide, (emphasis on rough), you may not know where to begin. In this post we’re going to focus on the Google Search Network as this is often the starting point for businesses when they begin digital advertising. We’re going to look at Google’s estimates for what the average cost per click is for the top 10 online industries in the UK and how you can reduce these costs significantly.

What does…

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