Presentations on Mobile and Digital Strategy from two On The Edge conferences in 2013
10 Mobile marketing mistakes you can avoid through creating a Mobile Marketing Strategy
In this presentation to On The Edge Digital Marketing, London in October 2013 I covered 10 common mistakes and a 10 step plan to help marketers work through a mobile strategy. I hope these are helpful, see Rob Thurner's Smart Insights guide to developing a digital mobile strategy for more detail.
Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights.
Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here.
Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. To learn about my books, see my personal site Digital marketing books by Dr. Dave Chaffey.
In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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