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Creating a Mobile Strategy/Global Digital Strategy

Presentations on Mobile and Digital Strategy from two On The Edge conferences in 2013

10 Mobile marketing mistakes you can avoid through creating a Mobile Marketing Strategy

In this presentation to On The Edge Digital Marketing, London in October 2013 I covered 10 common mistakes and a 10 step plan to help marketers work through a mobile strategy. I hope these are helpful, see Rob Thurner's Smart Insights guide to developing a digital mobile strategy for more detail.

Avoiding the 10 most common mobile marketing mistakes from Dave Chaffey

Global digital strategy

The next two decks are from similar talks by Dave Chaffey in 2013 reviewing 8 key factors to to focus on to help deliver business growth from digital marketing.

Thank you for the nice comments + summary of the Manchester OnTheEdge event - I thought they were worth Storifying!

Creating business growth with Digital Marketing.
Keynote: At The Edge Manchester, 23rd May 2013

Growing business through digital marketing from Dave Chaffey

8 Success Factors for Developing a Global Strategy presented for iLive 2013 in Riga, Latvia, May 2013.

Creating a Winning Digital Stategy from Dave Chaffey

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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