As a marketing expert, your job description includes selling products and services. Then writing a marketing résumé should be easy for you! You just have to sell yourself, right? It’s ironic, but many job applicants in this industry struggle with the completion of the perfect marketing résumé. Some of them even neglect its importance; they just follow a random format and replace the crucial information with their own details.
It’s time for us to understand how crucial the résumé is during the application process. Yes; the employer will mostly care about your experience, and they will evaluate your skills through the portfolio. The resume, however, is the first document they are going to see. If it doesn’t get their attention, why should they bother checking your portfolio at all?
If you were wondering how important the résumé is, the 2017 Jobvite Recruiter Nation Report gives us few details that answer that question. These are the most important hiring factors for recruiters:
But how does an employer know that they like your experience, where do they see the referrals, and how do they assume you’re a good culture fit?
The résumé tells them that!
Of course, they will evaluate all these aspects during the interview, but the résumé is what gets you to that interview.
So what do employers want to see in your résumé?
When evaluating candidates for a position related to marketing, the employers are focused on these main aspects:
What does the perfect marketing résumé look like?
All above-mentioned hints already give you a basic idea for the perfect résumé. But you need practical examples to understand exactly what employers are looking for, right?
No problem! We’ll discuss the anatomy of the perfect résumé that could land you a job in marketing in 2019.
Glassdoor is a consistent and authoritative provider of tips for job applicants. If you have a question for the résumé, interview, or any other aspect of the process, you’ll probably find guidance at their website.
The Glassdoor experts recommend pretty simple résumé anatomy for 2019. Check it out:
What are the main things we notice about this résumé?
So when you list your key skills, make sure to explain exactly how you’re good at them through the description of your prior work experience.
In the résumé format recommended by Glassdoor, we see numbers. They show us that the candidate is not just rambling stuff he saw in a résumé sample. He provides proof:
These numbers add credibility to the statements. They make them look real. Needless to say, you can’t make these things up. Any serious employer will contact your previous employers to check and verify the facts.
Do we see that marketing résumé as bragging? Absolutely not! Yes; the candidate offers details that show how good he is. But these are just facts. He doesn’t say things like “I’m the absolute best candidate you could possibly hire.” He provides evidence that could lead the employer to such a conclusion.
How is this effect achieved? Through style. You won’t see I in the content. The candidate eliminates pronouns from the expression. That kind of style doesn’t work in daily communication, but it’s perfect for a résumé. It removes the ego and allows the candidate to focus on facts.
In format, this is a chronological marketing résumé. It puts the work history in focus, listing it in reverse chronological order. That means the latest employment is listed first. This format works because it allows the employer to see your career progress.
The chronological format is perfect for this particular candidate since he doesn’t have a gap in between the jobs. He left one in December 2016 and started a new job right away.
If you have enough experience to list, then this is the format you should choose. If not, you can opt for the functional format, which puts the focus on your skills and strengths.
You have to craft the résumé that’s perfect for you
The requirements from employers regarding résumés are pretty standard. They want clarity and relevance. The resume we discussed as an example meets those requirements. Still, that doesn’t mean you should take it literally. You can use it as guidance, but make sure to infuse your own personality.
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