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Most people want to try Virtual Reality before buying it

Author's avatar By Robert Jones 16 Dec, 2016
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Chart of the day: In a recent study on customer sentiments on virtual reality, by Ipsos MORI, they find that over 3 in 10 don't care about VR at all, and many think VR is just for gamers

VR devices are currently too expensive according to 66% of respondents and the majority (86%) would like to try VR before buying.

The key findings as shown in the chart above include:

  • Over half have an underground of what VR is and just under half are interested in experiencing it
  • 6 in 10 believe VR experiences are made just for gamers
  • Most find the devices are too expensive even though there are cheaper options available

The research also found that over 6 in 10 (63%) of 16-24 year olds are positive of the technology, compared to just over 3 in 10 (33%) of those aged 55-75.

Over half of men (55%) express an interest in VR and 4 in 10 women (40%).

If done right, brands can use VR to reach engage audiences and give customers a whole new experience.

  • Source: Ipsos MORI via MarketingWeek 
  • Sample: 1,117 UK adults aged 16 to 75

Find out more about virtual reality:


Author's avatar

By Robert Jones

Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.

This blog post has been tagged with:

Marketing using Virtual and Augmented Reality

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