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How many businesses have a Digital Transformation programme in place?

By Dave Chaffey 08 Jan, 2019
Essential
Digital transformation strategy

Chart of the Day: How popular are Digital Transformation programmes?

Our Managing Digital Marketing research reveals many challenges for how digital marketing is run by companies today. Problems included a lack of focus on integrated strategy, testing and optimization and structural issues, such as teams working in silos or lack of skills in integrated communications.

To counter these types of problems and to make the most of the opportunities for growing a business through digital marketing, many businesses are now putting a digital transformation programme in place. The chart shows how many are active in transformation.

Relevance of digital transformation programmes

You can see that over a third (34%) of businesses already have a transformation programme in place, which is an increase from the 30% who last year had a programme set up. On top of this, 31% are looking to launch a digital transformation programme imminently, showing the number of companies realizing the importance of such a programme is on the increase.

However, a significant proportion of organizations have no intention of implementing a programme, with 35% saying it is not on the cards (down from 37% in 2018). This could be due to the fact they feel it is inappropriate for their type of business, for example, if they are a startup or a smaller company, or an organization who are online pure plays.

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. To learn about my books, see my personal site Digital marketing books by Dr. Dave Chaffey. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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