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Which countries lead the world in Digital Adoption?

Author's avatar By Robert Allen 14 Nov, 2016
Essential Essential topic

Chart of the Day: South Korea, Singapore and the Netherlands lead the world in Digital Adoption

This is a first for us - a non-digital chart of the day! It comes (courtesy of a scanner) from the brand spanking new 2017 edition of The Economist's World in Figures, and has not yet been released digitally. Which is somewhat ironic, given it's subject!

The Economist measured the adoption of digital technologies across business, government and among consumers. It found South Korea, Singapore and the Netherlands were leading the world when it comes to the adoption of digital technologies. It's interesting how global this list is. Rather than being concentrated entirely in Europe and North America, this list features countries from North East Asia, South East Asia, the Middle East and Eastern Europe, as well as the more expected Western Europe and America. The digital revolution is creating a more connected world - one where distance matters less and technology is everything. Businesses need to make sure they too are transforming digitally, and not getting left behind by their consumers and competitors.

Looking at the chart we can see that whilst businesses are ahead of people in terms of technology adoption in Japan and South Korea, in Switzerland it's the customers which are ahead of businesses. Make sure your business isn't one of the laggards.


  • Source: World In Figures 2017 Edition. London: The Economist Group
  • Data: 3G coverage, Number of secure servers, internet access at home and number of public services accessible online.
  • Recommended Resource: Managing Digital Transformation
Author's avatar

By Robert Allen

Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.

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Digital marketing trends 2017

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