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Connected devices per person set to double over next three years [#ChartoftheDay]

Author's avatar By Robert Allen 30 Aug, 2016
Essential Essential topic

Western countries will see huge increase in the number of connected devices per person

New data forecasts show how the number of connected devices is set to explode, approximately doubling the rate seen in 2014 in just three more years. Interestingly, it is the areas that already have the most connected devices which will see the biggest increase.

connected devices per personNorth America, which leads the world in connected devices per person is set to have over 11 connected devices per person on average by 2019. This mean a typical family home with four people in may have 44 connected devices!

All these connected devices will be creating data, and lots of it. This raises privacy concerns, but also the possibility of understanding customers far better than we do now. Would you want your Smart fridge to tell advertisers that you are out of Yogurt, so all day programmatic advertisers are paying to get ads on your Smart TV which introduce you to new brands of Yogurt? You might not fancy it, but Yogurt advertisers certainly will. That is why the connected home is such a major trend for marketers this year.

  • Data Source: Atlas
  • Date: 2016

 

Author's avatar

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

This blog post has been tagged with:

Internet of Things

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