With this much search and social media activity every minute, Content Shock will increase as a challenge for marketers in 2020
Our '60 seconds' infographic visualizes what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! We first created this infographic a few years back and we've now updated it for 2020, showing the statistics for the past three years.
The visual shows that digital media presents a huge opportunity for marketers, but that you need quality content to compete using digital marketing. You need to avoid making these 10 content marketing mistakes starting with developing a solid content marketing strategy to fuel your online marketing activities. Read more in our free guide.
Managing Content Shock in 2020
All that content and constant bombardment with messages presents an equally huge challenge for marketers who need to get their message heard through the storm. There's even a term for it - Content Shock - coined by Mark Schaefer who believes that:
This upward trend of content consumption is not sustainable because every human has a physiological, inviolable limit to the amount of content they can consume. I believe as marketers, we have been lulled into a false sense of security thinking that this consumption trend will continue to rise without end. That is simply not possible.
Research by Moz and Buzzsumo shows that the majority of content marketing has limited impact with 75% of blog posts they analysed getting fewer than 10 social shares and zero links from other domains. It also presents an issue for marketers who are researching best practice in different areas, as often there are so many different messages it is hard to know where to begin. Smart Insights can help here by keeping you up to date with the need to know platform changes in our and analysing and digesting all the latest best practices for countering 'Content Shock'.
The sheer volume of content also presents an issue for marketers who are researching best practice and latest developments for different digital marketing channels since there is so much advice it is difficult to know which to believe or know the original source of insights.
Smart Insights can help here by keeping you up to date with the need to know platform changes in our and analysing and digesting all the latest marketing advice. For example, each month we have our summary of What's Hot in Digital Marketing summary available to all members and our regularly updated Digital media cheat sheet to keep premium members up-to-date on the latest changes on the main digital marketing platforms like Facebook, Google, LinkedIn and Twitter.
Sources - What happens in one minute online?
Here are the resources we used to compile the infographic.
In previous versions of the infographic we found the best sources were direct from the platforms like Facebook, Google and Twitter. Now they don't like to brag about their size and scale to show their dominance so we can no longer report on the number of posts per minute on Facebook or Insta. So, instead we have selected benchmarking data which gives a comparison - see the full report for variation by industry sector.