Guides and Templates

Digital media options cheatsheet

Review your use of the latest digital and social media options for promoting your business

How will this guide help me and my business?

The sheer number of organic and paid media options and updates makes it difficult to know whether you're missing out on the best targeting options and whether your marketing budget could be better spent.

Our Digital media cheatsheet is aimed at helping Smart Insights premium members to keep track of the free and paid media options so that they're not missing out on any of the latest developments.

We track all the changes made each week to identify the most important ones that every 'hands-on' marketer needs to be aware of to test the latest approach to improve marketing for their business.

This guide to the digital media features a section for each of the main social networks and Google covering:

  • The name of the all the main organic and paid media options for promoting businesses on each of the main social networks and within Google (SEO and Google Ads)
  • A summary of its purpose, e.g. what content formats and targeting it offers
  • The date it was first launched
  • Current rollout to different types of business and countries
  • Links to relevant help sections on Facebook, Google, etc to find out more and get started using the feature

Who is this guide for?

The guide is for:

  • Anyone who works with social media platforms and wants or needs to keep up to date with the latest platform updates
  • Social media managers who are working day to day on social media platforms or on social media strategy, so they know which new features they can use in their social media campaigns
  • Marketing managers who want to increase their knowledge of social media options they could include in their marketing plans
Which platforms does the cheatsheet cover?

The template has separate sections showing the latest updates across all of these vital digital marketing platforms which are popular with consumers and businesses:

  1. Google: SEO and Google Ads
  2. YouTube
  3. Facebook (organic and paid options)
  4. Instagram
  5. Twitter (organic and paid options)
  6. LinkedIn (organic and paid options)
  7. Pinterest
  8. Snapchat

Latest updates

This content has been updated with the most relevant platform updates up to October 2019.

Resource Details

  • Author: James Story
  • Format: Excel spreadsheet with a row for each significant update to the 7 main digital marketing platforms with links through in Column B to the platforms about the implementation details you need to know – often the navigation of the platforms can make it difficult to find the best description, so we try to help here.

About the author

James Story

James Story is Content Manager and Data Analyst at Smart Insights, creating and coordinating member content across 20 digital marketing toolkits. He is a University of Leeds graduate and has spent the last five years creating content for online PR, SEO, and digital marketing activities.

Individual
Business

Access this resource now

Individual and Business members get full access to this and 8 other guides in the Paid media Toolkit.

Learn more about membership Already an Individual or Business member?
Login here

Why Wait? Start Improving your marketing today

Join as an Individual or Business member to access this toolkit and up to 19 more.

Individual Membership

  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Business Membership

  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about Individual or Business membership options
Smart insights logo
CLOSE