Digital media options cheatsheet

The sheer number of organic, paid media and channel-specific options and updates makes it difficult to know whether you're missing out on the best targeting options and whether your marketing budget could be better spent.

Our Digital media cheatsheet is aimed at helping Smart Insights members to keep track of the free and paid media options so that they're not missing out on any of the latest developments.

We track all the changes made each week to identify the most important ones that every 'hands-on' marketer needs to be aware of to test the latest approach to improve marketing for their business.

This guide to the digital media features a section for each of the main social networks and Google, and it covers:

• The name of the main organic and paid media options for promoting businesses on each of the main social networks and within Google (SEO and Google Ads)
• A summary of its purpose, e.g. what content formats and targeting it offers
• The date it was first launched
• Current rollout to different types of business and countries
• Links to relevant help sections on Facebook, Google and other platforms to find out more and get started using the feature

Who is this guide for?

The guide is for:

• Anyone who works with social media platforms and wants or needs to keep up to date with the latest platform updates
• Social media managers who are working day-to-day on social media platforms or on social media strategy, so they know which new features they can use in their social media campaigns
• Marketing managers who want to increase their knowledge of social media options they could include in their marketing plans