Digital Media Options Cheatsheet

Review your use of the latest digital and social media options for promoting your business

How will this guide help me and my business?

The sheer number of organic and paid media options and updates makes it difficult to know whether you're missing out on the best targeting options and whether your marketing budget could be better spent.

Our Digital media cheat sheet is aimed at helping Smart Insights Expert members to keep track of the free and paid media options so that they're not missing out on any of the latest developments.

We track all the changes made each week to identify the most important ones that every 'hands-on' marketer needs to be aware of to test the latest approach to improve marketing for their business.

This guide to the digital media features a section for each of the main social networks and Google covering:

The name of the all the main organic and paid media options for promoting businesses on each of the main social networks and within Google (SEO and AdWords)
A summary of its purpose, e.g. what content formats and targeting it offers
The date it was first launched
Current rollout to different types of business and countries
Links to relevant help sections on Facebook, Google, etc to find out more and get started using the feature

Who is this guide for?

The guide is for:

Anyone who works with social media platforms and wants or needs to keep up to date with the latest platform updates
Social Media Managers who are working day to day on social media platforms or on social media strategy, so they know which new features they can use in their social media campaigns
Marketing Managers

Which platforms does the cheatsheet cover?

The template has separate sections showing the latest updates across all of these vital digital marketing platforms which are popular with consumers and businesses:

1. Google: SEO and AdWords
2. Google+
3. YouTube
4. Facebook (organic and paid options)
5. Instagram
6. Twitter (organic and paid options)
7. LinkedIn (organic and paid options)
8. Pinterest

Resource Details

Authors: Carolanne Mangles and Jessica Wade
Last updated: February 2018, this guide is updated every quarter, it also covers all changes from 2015-2018
Format: Excel spreadsheet with a row for each significant update to the 8 main digital marketing platforms with links through in Column B to the platforms about the implementation details you need to know – often the navigation of the platforms can make it difficult to find the best description, so we try to help here.

About the authors

Annie (Carolanne Mangles) is Smart Insights’ Digital Marketing Executive and Blog Editor – she writes on a range of topics – SEO, Analytics, Content Marketing and Digital Marketing Strategy and Planning – to bring you the best advice on all things new in Marketing. You’ll also find her travelling and exploring new parts of the world when she is not writing. You can connect with her on LinkedIn.

Jess (Jessica Wade) is a social media expert with a focus on social media channels and social strategy. She loves all things social, most of the time you will find her endlessly scrolling through Instagram. You can follow Jess on Twitter or connect on LinkedIn.