Two-thirds of 18 to 34-year-old’s admit that the ‘Instagrammability’ of a location is the single most important factor when booking a holiday

Few industries are more tailor-made for Instagram or the snap-happy, tech-savvy consumers who make up its user base than the travel industry. Think about it: before we venture abroad or to a far-flung region of our own fair isle, we visualize the enjoyment such a place will offer. From white sand beaches to aquamarine waters, snow-blanketed ski slopes to the bright lights of a modern metropolis, we see in our mind’s eye what is to come. An image that jives with our own perception, or plants a fresh seed, inspires thoughts about the experiences we will have and the memories we will make. According to a recent survey by Expedia, two-thirds of 18 to 34-year-old’s admit that the ‘Instagrammability’ of a location – that is to say,…

IGTV is taking off, allowing marketers to engage new audiences with video content. But what are the mistakes you should avoid?

Video marketing is perhaps the best type of online marketing currently available to brands, influencers, and other active internet users. What could be more effective than video marketing though? Maybe video marketing combined with social media, which is what Instagram's IGTV feature is. Here are the five most common IGTV marketing mistakes that both brands and influencers make and how you can avoid them.

The future of IGTV

First, let's talk about the future of IGTV. Why is it so important? For starters, IGTV is the reason Instagram is now a major competitor to both Snapchat and YouTube. In fact, it has already beat Snapchat at its own game, but YouTube is still the most popular video platform. IGTV doesn't have a …

Facebook vs. Instagram: The better platform for your business

Beginner marketers consider launching a social media campaign. Experienced marketers launch a social media campaign on Facebook. Smart marketers study all social media platforms and launch successful integrated social media campaigns on the platforms that are best for their business. Let’s be honest, social media marketing is a versatile, cost-effective and powerful tool to use for marketers and small business owners alike. It helps to reach the target audience, boosts sales, increases brand recognition, enhances conversion rates, boosts traffic to your website and even, improves search engine rankings. No wonder, then, that more and more businesses decide to include social media in their marketing strategies. In fact, according to Statista, investments in social media advertising are forecast to grow from 32 billion dollars in 2017 to approx. 48 billion dollars in…

Chart of the day: The latest Instagram stats, trends and changes

Staying up-to-date with the latest Instagram stats, trends and changes help smart marketers devise and implement relevant strategies to drive business growth and build brand awareness. Instagram is a powerful platform that is constantly innovating, experimenting and communicating with its users, both from within the app, and outside. When it comes to habit-forming technologies, it is by far, one of the leading platforms to capture the attention of consumers and convert that attention and loyalty into brand awareness and sales. Instagram launched in October 2010, and 25 000 users signed up on the first day. In 8 years it has amassed over 1 Billion users. 1 Billion users. Let that sink in for a minute... There is a lot of attention to be captured, and with constant innovation and feature testing, the brand remains relevant to its growing consumer base and is projected…

Ephemeral content is not just a buzzworthy trend but also an actionable marketing tool that helps to reach your potential audience in a genuine way. In this article, I discuss 7 proven reasons why ephemeral content is important for your business and how to do it.

As a short-lived content, ephemeral content gains many users for a fear of missing out (FOMO). Thus, using ephemeral content as a part of your marketing strategy is a way to optimize Instagram marketing. It also helps to deliver your brand message and build brand awareness faster. [si_guide_block id="14062" title="Making the business case for investment in digital marketing" description="Strengthen your arguments to get budget by proving the value of digital marketing to your colleagues"/] Any proof needed? Let's take a look at statistics: Instagram Stories has 300 million…

One of the latest additions to the video content propagator mix is Instagram’s Facebook-backed IGTV

Have you heard Sara Bareille’s ‘Live in Atlanta’ version of Yellow Brick Road? You only really get the full audio-visual performance experience by watching YouTube Music or YouTube (as far as I am aware). As with what has grown into an army of vlogger influencers, artists, organizations and brands alike are putting the majority of their content on video channels. The biggest question is who, in terms of video content, will end up owning the greatest proportion of Mindspace – Google or Facebook or Snapchat…? One of the latest additions to the video content propagator mix is Instagram’s Facebook-backed IGTV. Brands including Nike, Netflix, Warby Parker, Trader Joe’s, Everlane and Gucci are testing the new channel with content ranging from witty one-offs to interviews with influencers. IGTV, is Instagram’s response to YouTube. Arriving some five years after the launch of Instagram…

Five ways to improve the earned media potential of your Instagram content

With over 800 million active monthly users worldwide (over 20 million of which are from the UK) engaging with over 4.2 billion posts every day, Instagram is a social media phenomenon. It is one of the fastest growing and influential platforms of all time, with some estimating that ad revenue could hit $10 billion by 2019. The power of imagery, pictures and video to tell stories and communicate has grown exponentially over the last decade and Instagram (along with Pinterest and parent company Facebook) has a profound impact on popular culture. [si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience."/] For the last few years, there has been much talk and…

If you’re an ecommerce entrepreneur or marketer and want to get more sales from Instagram, you’re in the right place

In this post, we’re going to learn how to turn your Instagram traffic into sales on your ecommerce store. You’ll learn the different types of Instagram sales funnels you can consider and when to use them. And I will show you, practically, how to set them up using different tools. It’s important to consider what happens to a new follower on Instagram once they find your brand because otherwise, you can’t measure the ROI or success of your marketing efforts. The best way to do this is to create sales funnels, measurable and optimizable steps followers are instructed to take once they follow your Instagram account. That…

20 Instagram statistics every marketer should know about for 2018

Here are the latest Instagram stats from 2017. Use these stats to inform your 2018 social media strategy and see how marketers are looking to expand their brands reach with Instagram.

[si_guide_block id="5768" title="Download Premium Resource –Smart Instagram Marketing Guide" description="Our Smarter Instagram marketing guide will help you tap into the consumer activity on Instagram to use it to grow your business with advice on planning, setup, campaign examples and campaign evaluation."/]

1. 70% of Instagram posts don’t get seen (Sprout social, 2017)

Before the Instagram algorithm update posts were ordered by featuring the newest posts at the top of your feed. Instead, the change brings about an algorithm-driven feed, which is now ordered by what you are most interested in. Brands, in particular, became concerned that their content might no longer be seen. Consequently, your posts will now be ordered by how popular…

Chart of the day: According to research by Salesforce, over half of ad spend is allocated to Facebook (including Instagram) or search marketing (Including Google search)

In the previous year, 30% of ad budget was allocated to Facebook and Instagram and 28% was allocated to Google and Bing paid search ads. Facebook budget is expected to increase slightly by 1% to 31% and search budget allocation is expected to stay the same at 28%. Compared to other channels such as youTube, Display, and Linkedin, Pinterest and Snapchat etc. Facebook and Google are dominating the ad space with most ad budget allocated to them. Next year, 66% of digital ad spend will go to Google, Facebook, Instagram and Youtube. Over the last year, 65% of businesses have increased their video advertising budget, with more money going on video on Facebook, Instagram and Youtube. …

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