How will this template help me and my business?
Many business don't have clear, SMART objectives for their digital marketing. Without experience, it can be difficult to know how to create a more data-driven approach to digital marketing.
This Microsoft Excel spreadsheet has been created to help you create a clearer acquisition plan to improve leads and sales. The spreadsheet will enable you to create a budget for the year ahead to define and then optimise your investment in search marketing, display advertising, affiliate marketing and online PR.
Using this spreadsheet will give you confidence that you have defined more realistic targets for leads, sales and profit.
These spreadsheets from Dave Chaffey of Smart Insights were previously included in the acclaimed book Web Analytics 2.0 by Avinash Kaushik, Google’s highly regarded Digital Marketing Evangelist. They have been fully updated to cover the most important digital marketing channels today from SEO and Ads through to…
