9 Digital Marketing Megatrends for 2018

9 megatrends across the 5 pillars of marketing today which every business should action

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5 essential time-savers for Google Analytics users

If you're like us, you love using Google Analytics for its ease of use and insights, but still, you will find yourself wasting time completing the same actions again-and-again as you review the performance of your site each day.

Bookmarklets (check out other useful bookmarkets for digital marketers) provide a quick way to save time through shortcuts for these repeated actions. Here's my top 5 saving which allow you to go straight to the report you want even if you don't have GA loaded! They all work through a standard URL query string for each report .You will need to set them to the profile id you're currently working with otherwise you'll just see the first profile in the account. I've saved the best for last.

1. Show today's data
By default you start with the previous day, but when customising Google Analytics you often need to check the latest data collected to review new profiles or customisations.
2. Show last week's data
What more can you say.
3. Dimensionator
A sophisticated one this - we've written about its value before for understanding customer journeys...
4. Go straight to the reports that matter for the time period you need
For us these are the 5 most commonly accessed reports, just drag them to your bookmarks bar or folder and then edit the profile id:
5. And as a bonus, this Firefox extension to copy goals within or between profiles is essential for large sites where you're reporting on individual products.

So those are my timesavers! What are yours - please share your favourite extensions or bookmarklets.

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights.

Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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