The main platform developments to be aware of this month were in Twitter and LinkedIn - see the posts in our social media section for details. Given that we're well into Planning season for many companies, our strategy advice focuses on goal setting and KPIs.
Dan Bosomworth also reviewed the BIG strategic questions to help get focus as you refine your customer acquisition, conversion and retention strategies.
Setting realistic goals, objectives and KPIs are at the heart of effective marketing planning and management, so this month, as part of our #PlanToSucceed campaign we have advised on best practices for creating marketing dashboards for performance management in these posts. Here’s a visual summary of some of the tools we reviewed with links to more detail.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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