Bad Marketing Kills Business

  • 73% of CEOs

    ...think Marketers lack business credibility and the ability to generate sufficient business growth.

  • 72% of CEOs

    ...are tired of being asked for money without explaining how it will generate increased business.

  • 69% of marketers

    ...Fournaise talked to feel their strategies and campaigns do make an impact on the company’s business, even though they can’t precisely quantify or prove it.

Plan to Succeed

Featured planning articles

The 5Ws + H of business planning

What and Why and When And How and Where and Who are words we use throughout the day, but not necessarily together! Combining them gives a simple check that you’re you're using the right approach for business planning.

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7 steps to create your marketing plan

How to create a marketing plan

A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed.

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Does your organization have a clearly-defined digital marketing strategy?

10 reasons you need a digital marketing strategy in 2019

If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track.

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The 4 key sources to seek insights for marketing planning

One factor in effective marketing planning is building up strategic ideas around which you can build a plan - these are customer problems to solve, or outcomes they are seeking.

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Free tools to help you plan

Marketing Planning Guide

Free Fast Start guide to creating a digital plan

Marketing Planning Guide

Free digital marketing plan template

Marketing Planning Guide

Free Essential Marketing models Guide

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