9 Digital Marketing Megatrends for 2018
9 megatrends across the 5 pillars of marketing today which every business should actionGet started
As a business, it makes obvious sense to be aware of the potential of different media to reach your audience. Of course, this is the same for more traditional forms of marketing, from broadcast and print, right through to digital.
Since the turn of the century, digital marketers have looked towards social media as an increasingly necessary part of their marketing strategies, with varying success. So understanding the popularity of social media is essential.
But what does popular mean? We could take registered users, but many of these could be bots or inactive users, so it's important to note, that when I'm discussing the term "Popular" I'm referring to the number of active users rather than all users or even the overall satisfaction ratings.
So, it's a clear picture with Facebook ruling supreme. This won't be a shock to anyone. With over 1,590 million active users, it holds an 18% market share, 7% more so than it's closest competitor, the Facebook-owned, WhatsApp.
Following from this, we have predominantly APAC favoured platforms, with QQ (9%), WeChat (8%) and Qzone (7%) all with over 600 million active users, highlighting the array of offerings the APAC. We then see a cluster of predominantly western social media networks in Tumblr (6%), Instagram(4%) and Twitter (4%).
Going beyond overall active users it's also important to understand popularity by device and engagement. Facebook scores strongly here too. This compilation from Forrester shows Facebook and Instagram leading on social network popularity based on mobile app engagement.
By Alexander Clark
A former member of the Smart Insights team, I’m always on the look out to collaborate with the finest minds in Digital Marketing. Currently working at Silverbean, I have a distinctive interest in all things outreach, content, strategy, and measurement. If you’d like to get in touch, you can do so through my LinkedIn or Twitter accounts. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.
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