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The most significant changes in August relate to LinkedIn and Facebook marketing, so if your business is active on these social platforms, be sure to check you heard about these updates. There is also a major update to Google Analytics which we cover in our section on User experience, analytics and conversion optimisation.
Our regular roundup is delayed a little this month due to holiday time, back to the end of the month for September!
In August, we launched two new features on Smart Insights to help members with strategy and planning. These also have related free versions that can help all site visitors, so I thought worth flagging up here.
The new free advice to help with planning available for Basic and Expert members is our Digital Planning Fast Start which is a mindmap and video voiceover guide based around 20 key issues that must be included in a digital marketing plan. You can also watch a Prezi of this Fast Start:
By Dave Chaffey
Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights.
Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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