November is now synonymous with Movember in many countries. Have you heard the story of Movember’s growth? It’s been great to see the growth of this cause in recent years. This year it seems that every other person is supporting it. It’s an interesting story of how Movember has grown from 30 Mo Bros in Melbourne, Australia in 2003 to 854,288 Mo Bros and Sistas worldwide in 2011.
Our friends at First 10 have a Movember team page, one of over 30,000 teams in the UK taking part to raise money. With the Dads of two of the Smart Insights team members affected by Prostate Cancer it’s close to our hearts too.
There’s a diverse mix of free tools available to support analysis for planning; one of the enjoyable aspects of working in digital marketing today. In one of our most popular posts this month I recommend 10 free online marketing tools that every “hands-on” marketer should use.
Understanding the value generated from investment in social media has been a theme throughout 2012. There have been some interesting debates around this in November.
On the Smart Insights blog we recently discussed the assertion from Business Insider/Forrester that “Facebook and Twitter do almost nothing for sales”. I’m not a fan of hype-ridden headlines that aren’t fully substantiated...
Two social media heavyweights have had a bit of a battle about whether a formula created by “Social Media Scientist” Dan Zarrella is realistic for assessing the value of a Facebook Like. Olivier “The Brand Builder” Blanchard say’s it’s How Not to Measure the Value of a Like. I’m with Olivier’s arguments.
Meanwhile, Facebook have introduced new tools for agencies and clients to assess the value of Facebook Ads now doubt prompted by their share price changes.
A lot of interest and examples of responsive web design this month - thanks William Seabrook for the post.
We had a mobile marketing first in the UK where Marie Claire introduced the UK’s First NFC-Enabled Print Ad
We’ve also had more analysis of the implications of the latest plans for Google analytics including this post and infographic from Brian Clifton - see highlights.
We’ve had some great posts this month from our Expert contributors on best practices in Email marketing including:
I hope you find our summary useful, if so, please share it!
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
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