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Ranking on search engines is the top-most priority for all content creators. Chances are you’ve landed here to read this article to learn what more you can do to outshine others in the SEO-race.
Extensive keyword research, targeted topics and flow of link-juice to your articles is what you’ve all been doing for a while. Right?
However, with evolving audience types and decreasing attention span, diversification is important. You cannot just stick to the written word.
This is where video content comes in. Accompanying the text with a high-quality video makes it stand out. Almost 80% of users recall watching a video in the past month, and 46% report taking some action on it! This alone is the biggest reason why you should start creating video content.
A video not only lends credibility to your message, it also showcases authority to the viewer in a matter of minutes. Moreover, a high-quality and engaging video draws interest and keeps viewers hooked for a longer duration. This is especially true for visual audiences who would rather watch than read content.
You can build traffic and credibility using videos by using popular platforms like Youtube as well. There are numerous ways in which one can invest in Youtube Marketing to gain traction and capitalize on existing audience for your content.
Video marketing might seem daunting, but it doesn’t have to be complicated. Following steps listed below can help you do that easily:
Here are five quick tips to make your video rank high on the search engine radar.
According to Hubspot, 51.9% marketers rely on video to get best ROI. Why should you stay behind?
Videos can be used in a number of ways to increase engagement.
For existing content, you could:
For new products/services:
Of course, it’s understandable that video creation requires an investment of time and resources. And if this is one thing that’s stopping you, why not curate videos?
This can help attract a tailored audience without having to go over-budget with video creation. This is also an ideal way to begin, as you can test the waters and acquire a potential audience who will value and be ready for videos, created by you, when you post later.
You can cross-post videos from your app or website to Facebook and YouTube to get maximum traction.
Sharing personal stories is a great way to generate social shares. See this innovative video by Kroger’s.
Like well-written content, video is a good resource especially when you want to engage in link building , build credibility, and develop your brand.
But how do you use videos so that they help you get link juice? Here’s how you can do it on Youtube:
Google believes in delivering quality content whether in text or video.
Your video can rank high in Google if the following video quality points are taken care of:
Google has a 2-step mantra to create compelling videos. First, create a content plan, and second, develop a content creation and distribution strategy for that content. Before that put in place a strategy to implement it based on your target audience.
Use the following steps to create video content that is crisp and relevant to the audience:
Knowing the purpose of the video can go a long way in setting clear expectations from the start. Answer these questions to find the purpose you wish to achieve with videos:
Neil Patel explains in this Infographic, how explainer videos can make your readers stay on your website longer.
Brands like McDonalds and Nike have a strong following because of their unique characteristics like trust, taste, usability, durability etc. Identify what makes your brand unique and yet irresistible to your audience and create the videos around it. Building brands is more than just selling the features of the product.
4. Treat video like text content
Like text, create videos with a structure that helps your viewer to have a seamless experience as well as drive traffic to your video on a consistent basis.
Use the right frame from your video as a thumbnail that will accurately convey what your video is about. Try not to think only about clicks and fall into the “click-bait” syndrome. Instead, look to help users by providing an idea of what the video contains.
To sum up,
The above video is on the custom landing page and the contact form on the right hand side is an easy, simple yet an effective CTA.
Other effective CTA’s examples include:
Remember not to force keywords into description or Metadata and let it be a natural fit.
Using Videos to present your content in a compelling manner can give your website and business visibility and attention it needs.
Have you used video on your blog? If so, what was the response generated? Let us know in the comments!
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