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Storytelling has been around for millennia. As children we grew up with tales and fondly remember stories opening with 'Once upon a time…'. With this nostalgic link in mind, businesses use stories as central parts of their advertising and messaging campaigns when seeking to humanise their brands.
Today, social media are an ideal vehicle to distribute these stories. And with good reason, the online landscape is becoming noisier every day. Storytelling is an effective method for getting heard above the din.
On a practical level, storytelling is a great way to engage, motivate and connect with your readers. But with so much content being shared daily by so many brands, the written word just doesn’t have the same impact anymore -- particularly for the reader who has grown up expecting a multi-media experience.
These folks need content that can appeal to their visual, auditory and cultural knowledge base.
Animated video marketing is a perfect example of how stories can frame your product like never before.
Now it’s time to think about context. A great way of doing this without using lots of text is through themes and settings. So, for example, if you’re talking about an office environment you can use themes, props and settings associated with the look and feel of office life.
At GoAnimate, we use various different types of themes and styles to help you create your animated video and share your story. Below are our favourites:
Whiteboard animation is one of GoAnimate’s most popular themes. It includes thousands of hand-drawn assets like props and backgrounds, plus hundreds of character actions that fit a wide variety of business settings.
Another benefit of using Whiteboard animation is that it’s perfect for nuanced topics that need to be explained to a wider audience. The light look and abstraction away from irrelevant details really help to focus the viewers’ attention.
2D Animated videos look very similar to popular TV programmes. They are easy to absorb and help increase speed of engagement. Similar to whiteboard animation, they abstract away from irrelevant detail, enabling the communication of complex ideas in a simple way. This style is perhaps better for storytelling than whiteboard animation, since it’s easier for the characters to make an emotional connection with your audience.
Animated video infographics are our latest feature and really do bring data to life! Proprietary data can be powerful. But it’s often difficult for the storyteller to portray in an engaging and effective way. That’s why animated infographics work so well. Not only do they showcase each of the components but they also make it much easier for the viewer to understand and absorb. Since they are still fairly new, it’s a great way to make your data-heavy content stand out and really 'wow' your customer.
Are you using storytelling as part of your content marketing? What type of animation style videos do you find the most engaging? Please do leave a comment and share this post to let us know your thoughts!
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