New, exclusively for members
Free Personalized Learning Plan
Find the resources that are right for you with a personalized learning planGet started
According to the volume of searches in Google Trends shown in this infographic, the popularity of infographics has increased by 800% over two years since 2010.
Perhaps surprisingly, the latest figures have shown a slight decrease in searches since May this year. Do you think infographics are becoming less effective from your use of them?
We think infographics remain a great tool to visually share and represent information and knowledge, both within the organisation and externally for outreach. Of course, it's important to get the quality right as Dan Bosomworth explains in his post giving 10 best practices for the perfect marketing infographic. We try to produce useful infographics which help marketers explain practices such as those we have collected in our free Digital Marketing Infographics pack.
We've noticed a growth in use of tools for creating infographics including visual.ly, Infgr.am and piktochart. While these have opened up the creation of infographics to those without the resources to use Graphic Designers or those who need a quick turnaround we think quality will often suffer.
Like any other content, the aims of the communication strategy to create and promote it is just as important as the Infographic itself.
This Infographic we are sharing, provides 9 reasons and best practices for using Infographics, peak search interest and regional variations.
Read more on how to promote your Infographic.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years
marketing experience in the public and private sector. She’s passionate
about supporting companies with practical result driven marketing, to
help focus companies on evaluating and driving their marketing forward.
Experienced in Integrated Strategic Marketing Planning, Data
Segmentation, Customer Relationship Management Systems, Customer
Insight and reviewing internal systems, data and processes, to
maximise conversion strategies and the customer experience. You can
connect with her via her LinkedIn or follow her @Qtymarketing.
Start the discussion on our community and social networks
Recommended Blog Posts
Interview: Itamar Ben Hemo, CEO of Rivery One of the many recurring questions we get asked at Smart Insights and in our member’s Facebook group is, is there one platform that tracks and manages all ads and content across various distribution …..
More and more businesses are embracing the concept of big data versus treating it like just another buzz-phrase. Once heralded as “the next big thing,” adoption of big data analytics is at an all-time high with no signs of slowing …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..