Guides and Templates

Digital marketing planning infographics

Use our collection of 'mind tools' to improve your digital marketing

How will these infographics help me and my business?

We believe useful infographics are a great way to share knowledge, whether they summarise trends from statistics or approaches to marketing.

We’ve developed our infographics to help marketers tackle digital marketing in a more structured way. They're not ordinary stat-rich infographics, but structured mind tools to explain digital marketing concepts and help you think through the options to improve marketing approaches, either through individual analysis or discussion in a team.

They're all practical tools we use many of these infographics actively in group activities in our in-company digital strategy training workshops.

Our infographics are intended to help you map, plan and manage your approach while explaining some of the core approaches that make digital marketing successful.

How is the guide structured?

We have created 10 infographics focused on planning and process to help you develop your approaches:

  • 1. Multichannel Marketing Growth Wheel
  • 2. The RACE digital marketing planning framework
  • 3. RACE digital marketing planning system model
  • 4. PR Smith’s SOSTAC® strategy process
  • 5. Content Marketing Blueprint for inbound marketing
  • 6. The Content Marketing Matrix
  • 7. The Content Distribution Matrix
  • 8. Digital Marketing Radar
  • 9. Social Media Marketing Radar
  • 10. Consumer Decision Journey

Resource Details

  • Format: 20 page download with full-page size visuals at high resolution
  • Authors: The majority of these infographics were created by Dave Chaffey of Smart Insights in partnership with First 10. Robert Jones also contributed to this guide.

About the authors

Dr. Dave Chaffey

Dave ChaffeyDave is co-CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our premium members in more than 80 countries to Map, Plan and Manage their digital marketing.

For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Robert Jones

Robert JonesRobert Jones is Research Analyst at Smart Insights, he works on member research, improving user experience of the Smart Insights site, he produces our partner research reports and manages the production of our member content. He is a member of the Market Research Society (MRS) and has over 5 years experience in Insight and UX.


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The Digital marketing planning infographics is included in the

Digital marketing strategy and planning Toolkit

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