Content creation ideas to boost your audience engagement

After all, that’s precisely why your brand should be investing in content marketing. Ask yourself and your wider organization -  is this why we’ve decided to embark on a content journey? It should be, it’s to build your own subscribed audience by researching, listening and creating or indeed curating content in whatever form that may take (blog article, graphics, video, presentation, slide deck) that answers the challenges to your particular audience.

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Something where perhaps your brand can differentiate, reinvent and create a new opportunity in a crowded marketplace. In fact, content marketing continues to gather pace and a recent article by the CMI suggested that: "Content Marketing will continue its epic rise as one of the most preferred options for both B2C and…

Doing content marketing right: Insight from running a successful content marketing operations

TL;DR: Why I am such a believer in content marketing and how I run the entire process. What is the real effort (time) I put into each stage and what professional tools I love using? I hope this article will help you build an efficient content marketing operation that will satisfy, and impress your managers! Writing intros is one of my favourite things, so, please, take a seat and let’s get started... Overseeing a wide variety of tech marketing activities for many of the startups and tech companies we support in G2Mteam, as well as being involved in immense efforts around increasing awareness, boosting conversions, and ROI, all the way to lead nurturing, has taught me a lot. One thing I’ve learned is that you can’t really become the world’s top marketing expert, though you can (and many of us do) die…

Chart of the Day: Analysis of 100 million headlines shows which are most effective

You've written a great article, but now you need a headline. It's got to tempt people to click, it's got to convey its value. It can't be too long. It's got to fit nicely into a tweet or an email subject line. It can't be too dull, or too complex. It is a tricky business this headline writing, isn't it? Luckily the good folks at Buzzsumo have analyzed over 100 million different headlines and how many Facebook engagements each has generated. This gives us a tremendous insight into what headlines are the most effective. One clearly stands out from the pack: 'will make you'. This may be so effective because it established that the post will impart value for the reader. E.g. 'This will make you the best at X' or 'This will make you the coolest guy in the room'. It…

Examples of content that gets results on social media

Content still remains the strongest element of any marketing strategy. In fact, about 70 percent B2B marketers plan to create more content in 2017 compared to 2016. Whether you are a B2B or B2C brand, staying current with the content marketing best practices will ensure you achieve your goals quickly and efficiently. A good way to stay updated with the latest trends is to see how the top brands are leveraging content and how they have benefited from them. If you are a seasoned content marketer, you can get clues about which adjustments need to be made to your content strategies to get better results. If you are new to content marketing, you can learn from the big shots and get started with your content marketing endeavors. Now let us see what the top brands are doing to get the desired attention:

1. Content…

Why You Should Use Bots to Supercharge Your MarTech Strategy this Year

How long do we have before AI-powered bots become the primary channel for us to read and share content on? From newspapers and magazines to social media and apps, what does the future of content have in store for us? Unlike traditional media and the printed press which stayed stagnant for decades, it’s no secret that the digital marketplace as we know it changes drastically on a year to year basis. With the evolution of how we create and consume content, however, staying in the game goes hand in hand with staying on top of the changing types and hacks of content marketing. After all, meeting audiences where they are and how they like it is what will make or break you. For the past few months, marketing gurus like Rand Fishkin and Neil Patel have been emphasizing on how…

What’s the secret to successful visual content marketing for finance brands? Find out with our 8 foolproof tips.

The finance world can be a tough place for a marketer. Creating inspired content that communicates brand messages, engages customers and keeps the compliance team happy is a tough nut to crack. But fear not - there is a way to tick each of those boxes, and it’s all about taking a visual-led approach. At Infogr8, we’ve found that telling visual stories delivers particularly brilliant results for finance brands. Combining the crucial strategic vision with user-friendly design opens up big possibilities for creative, shareable and high-impact finance content. Want to know how you can achieve this too? Take a look at our eight best-practice guiding principles when creating any kind of visual content for a finance brand.

1. Directly answer customers’ financial questions

Using search insight and research data to find out which finance topics customers are struggling…

What kinds of post are best for building a site's traffic and reputation?

No matter what kind of site you’re running or what your online goals are, you need a strong stream of content to keep your momentum moving forward. Most website builders already encourage you to start and maintain an active blog, but you need to take it upon yourself to follow through; publishing more content (and better content) will attract more people to your site (through multiple channels, including search engines, social media, and direct visitors) and will encourage more conversions and customer retention as well. But what kinds of posts are best for building a site’s visibility and reputation?

What Makes a Blog Post “Good”?

Let’s first examine some criteria we can use to classify a blog post as “good” or “effective:” First, your post needs to grab attention. If your headlines don’t stand out, or if your topics…

Optimising your content journey is critical to content marketing success

A unique collaboration... 14 incredibly talented Dribbble designers... 52 original illustrations… the content journey never looked more appealing… We thought to try something completely different. We wanted to create a piece of content like no other. A piece of content that is engaging and fun as much as it is informative and insightful. Inside: The impact of quality content Strategizing content pre-writing The three golden rules of content: context, data, examples The importance of titles Post-writing distribution Extending your content shelf life Personalized content recommendations So here it is - The Content Journey, from creation to conversion, in 52 amazing illustrations. A one-of-a-kind guide for how to make the most of every piece of content you create. …

Compelling visuals are key to creating content capable of cutting through the noise

The direction of the internet will forever determine the direction of the business world. And as the internet becomes increasingly visual, businesses are being forced to turn to visualizations in everything they do. Instead of pushing against the grain, it’s time that you fully invest in visualization this year.

The Visual Nature of the Internet

If you study the history of branding, media, and the internet, you’ll notice that they’ve followed a similar path. Text and written content once served as the backbone for these specialities. Now it’s visuals – images, videos, and graphics. Back in the spring of 2010, entrepreneur Bill Dalessandro wrote an article about the amazing transformation media had undergone from the 1950s…

Agile and real-time marketing campaigns needs planning for if your going to get it right

There’s one thing that’s certain on the internet: things move fast. And those early bird online marketers, so to speak, get the worm (meaning the traffic). Staying ahead of the game is very important when it comes to standing out from the sea of content and advertising available to modern consumers. To capture the attention of target audiences, companies need to employ a good agile marketing strategy. Agile marketing exploits topics that are trending on the internet and social media to remain relevant at any given time. Basically, agile marketing means that a company or a brand quickly produces small amounts of content tailored to whatever topic that has the public captivated at the moment. Agile marketing is timely, flexible, and attention grabbing. Companies absolutely must invest in developing an agile brand to quickly adapt to changing…

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