Persuasion techniques and examples to improve conversion
'You say tomato we say tomayto', 'c0mmunication breakdown', 'do you speaka my language', 'my baby’s gonna write me a letter'........? It’s funny how song lyrics, when paired with a catchy melody are easy to remember, bulging with emotive meaning.
How easy would it be, fellow webmasters, if there was an easier way to mainline understanding between a website and its target customers? Without the need to carefully group masthead, hero banner, top navigation, product description and call to action button?
The truth is web design and written text are like an arranged marriage. They barely know each other, they’ve never met and then suddenly there they are sharing a bed (or a webpage) for the next however many years.
Top tips for persuasive design
Page composition is often decided way before the body copy has been written - or vice versa. This rarely makes for a persuasive experience.…