10 permission marketing principles and campaign examples integrating web, email and social media marketing
It is now nearly 15 years since Seth Godin launched his permission marketing mantra. Yet it remains highly relevant - I still recommend newcomers to online marketing download and read his permission marketing principles.
But how does permission marketing apply today? In this post I show examples of how digital marketers today are applying Permission marketing principles to their email marketing and social media marketing activities today.
In his book, Godin explains the principles of using permission marketing both in the offline world and online world, but he doesn't describe in detail how to best achieve permission marketing using web and e-mail.
For each of the core principles of permission marketing, I identify, define and illustrate my principles of ‘e-permission marketing’ which show how web,social, e-mail and offline communications can be…