What is Google Adwords Remarketing?

Remarketing within Google is a specific use of the wider Google Display (formerly content) network (learn more about the content network). When remarketing is set up & configured it allows you to target people that visited your website with adverts on other website which have opted into displaying adverts from the Display Network. Check out this video from Google which outlines just how remarketing works... Some further reading can be found here if you are interested : Google Remarketing

Is it worth the time & effort?

The answer is yes but as with everything in life it comes with a few 'but's"... It has to be configured correctly, what I mean by this is: You HAVE to define & segment your…