Chart of the Day: Most effective email marketing tactics ~ Part 1 of 2

This is a two-part series, where we will look at the most effective email tactics and those that are the most difficult to implement. View the second part of this series to discover the most difficult email tactics to employ.

What is a tactic?

Tactic - noun An action or strategy carefully planned to achieve a specific end.

Step 1: Where do I start?

Before you even begin to think about the strategy, you need to decide what end result you want. What does success mean for your email marketing? Does it mean: Opens and clicks Revenue Subscriptions List growth Brand awareness Customer satisfaction List growth

Step 2: What tactic do I use?

In our chart below, there are 7 tactics that have been used, with varying success. There are many others that you can use, for example, A/B copy testing, asset creation,…

How email automation can create better results for your email marketing strategy

At Communicator, we are trusted partners in email marketing. We work in partnership with our customers, which are all ambitious brands to make sure that they are achieving breakthrough results using our software suite. As part of our focus to help you to achieve email sophistication, we wanted to share with you what email automation is and how it can help your email marketing.

First things first, what is email automation?

Automation by definition is where you introduce systems that will generate actions due to certain triggers that you set up. Applying this to email marketing, it means that once a customer subscribes to a certain email journey, they will automatically receive your emails without you having to do anything else. This is a brilliant…

When is the best day and time to send an email to suit your target audience?

When most email marketers consider how time relates to their efforts, they’re quick to focus on what hour is best to blast their communications. While deploying emails at an unfavorable time can certainly lead to lower engagement levels, many other time-related variables should also be considered — audience demographics, life milestones, the price of the service or offering that’s being marketed, and more. With a deeper awareness of the issues in play, you can use the “time factor” to your advantage and better set up your campaigns for success.

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Timing Is…

6 tips to get the most out of the highest-performing digital marketing channel

We see emails every day. But few manage to make an impact and imprint on our memory. It's not surprising, since running a successful email marketing campaign calls for both creativity and the analytical know-how to make sense of ever-growing amounts of data. That’s why even the savviest marketers can get stuck – especially if they only ever look at their own results. To get fresh ideas and inspiration, it’s often worth taking a step back to see what others are doing. The new GetResponse Email Marketing Benchmarks report helps by providing plenty of insight into how successful companies create memorable, impactful email campaigns. Here are five lessons from the report based on the latest email benchmark statistics, in the reports plus actionable tips to try in your own campaigns:

1. Email at the right time

If a billboard is placed…

Chart of the Day: Do you do any structured testing for your email marketing?

Why is testing important?

Yes, yes I know I drone on about testing, my little Email Geeks, but like the nagging mother I am, I will repeat myself again. Testing your marketing campaigns is as important as creating them. The fun thing about testing email campaigns is that what you think your client wants, is completely different to the results. If we sent a marketing email from two years ago today, do you think it will do well? Like all digital trends, email marketing, and automation changes. Especially in marketing automation. Clients aren't impressed by a welcome sequence - they expect it. But is it doing what you want it to? If you don't have a welcome sequence, do you know that your clients will notice? (Take our Quick Win, "…

Chart of the Day: Looking to increase sales? Abandon Cart programs could be just what you need

The opportunities Marketing Automation provides your business is immense. I've always found that it is more difficult to decide which sequences to launch first as there are so many. I went back and counted the number of automation's ideas, in our 'for prioritization' queue and found we had over 30, which is crazy. If you just starting out on your journey to automate your marketing comms, you should build an Abandon Cart sequence. MailChimp, the email marketing provider, studied the results of 150,000 of its own users and found that Abandon Cart Series provide the greatest increase in orders per recipient. Source: MailChimp - Identifying the Most Profitable Automation for E-Commerce Businesses Sample Size: Automation data—collected from 150,000 businesses that use MailChimp Recommended Resource: Essential Marketing…

Chart of the Day: Do you get your emails approved? How many are involved? (Approval process) - Part 5 of 6

This week in our series, we will be looking at the approval process for our emails. (Catch-up on previous episodes.) Email approvals are fun. Well, for the people approving the email. For the email marketer, it can be torture. If there was no brief, it will result in many changes. And the majority won't have a brief for each and every email created because only 18.5% do.

How many people generally have to approve an email before it's sent?

In the chart below, we can see that the majority have '3' people included in the process (32.2%), and second has '2' involved (30.8%). Scarily 8.6% have to send each email to '6+' people to gain approval.

6+ people!

You will find that the majority of those who have…

Use these steps to maximize your email outreach

It is difficult to argue against the benefits of automated email outreach when it comes to online marketing, be it for promoting your blog posts, software or conducting general sales pitches. However, the biggest challenge is to make them look personal. Sending emails is the easy part. The challenge is to get responses from the people we send the emails to. With the sheer number of emails that reach a person’s inbox, you really have to find a unique way of standing out in your recipients’ inbox. To give you an idea how small tweaks can change the way your campaigns perform, here are some stats: Research conducted by MailChimp indicates that adding both, the first and the last name of the recipient in the subject of the email can double the open rate when compared to adding just the first or last…

Chart of the Day: The State of Email Workflows in 2017 (Production Cycle) - Part 2 of 6

We are now in the second instalment of our six-week series on email workflow. Last week we discussed content planning and how correct planning isn't just advantageous to you but your clients. This week we are focusing on production cycles and how long email marketers spend on tasks.

When this article was published on 26th July 2017, I asked you "for each email that your company sends, which task tasks you the longest?" The results are in the chart below. We had 43 responses and the results are very interesting. We see that 32.56% of you find that copywriting takes the longest. This is really encouraging that copywriting is in first place. It means that more thought is being focused on the content,…

Chart of the Day: Email Personalization in 2017

Dynamic content is broadly viewed as highly effective in the world of email marketing. For anyone not sure what this buzzword means: Dynamic content involves a web page or email communication that is created in real time, often with reference to a database query, in response to a user request. In the chart below, we see that dynamic content in email marketing is the most effective of personalization tactics. But what is interesting is taht personalized email content based on software/machine learning is 58% effective. People are capitalizing on using machine learning to deliver highly relevant content to marketing emails. This is definitely a trend to look out for. Want to start to personalize your emails? Find out how in our article; 1 to 1 dynamic content personalisation is the future of email marketing. …