As your business engages in both traditional and digital marketing practices for different outcomes you will see cross-overs and similarities in the way you work
There are overarching “rules”, “guidelines” and marketing best practice you can follow but when you delve into more niche sectors, you will need to learn new and valuable approaches, giving you scope to alter your marketing processes across the board.
When you’re focused in a particular niche a whole new set of opportunities and marketing skillsets open up to you. The value of finding your specific niche and optimizing for that specific target audience is particularly important for search engine optimization and homing in on those very targeted buyers looking for businesses like yours.
Benefits of Niche Marketing
Niche marketing is an effective way of tapping into a ready-to-engage audience who are specifically looking for your product, service and/or…
Chart of the day: Time is the biggest challenge when it comes to content marketing
Marketers have revealed time and quality are their biggest content marketing challenges according to research by Clearvoice.
Time, content quality and creating content were the top three challenges, which suggest a perception of the number of resource marketers feel content needs. And right they are! Quality and effective content takes time, needs to be good quality and needs the appropriate resource to put aside this time and make sure it's great quality. Marketers recognise that it's quality over quantity and understand quality is the most important aspect.
Production is also a big challenge for marketers, the resource involved in making it happen and getting it live and as someone who works full time in the production of content, it certainly is harder than you may think.
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The must-knows if you want to create a multi-vendor website
E-commerce marketers who dedicate boundless effort to their businesses aren’t new to being told that “technology” is the best way to make their business work. And as with all good harvests, the yield from the newest of technologies depends on how well you pair them up with your business.
Things are not much different for multi-vendor e-commerce websites. In the recent past, these websites have captured both the stage and the spotlight. With the passage of time, and with technology spilling over into every available space on the web, multi-vendor e-commerce websites have become the norm and the way forward.
Given the intrinsically global nature of the trending e-commerce initiatives, it is vital to plant your business into a stable marketing matrix. Treat this article more like a preach piece on how to create a Multi-vendor e-commerce website from scratch.
Follow the tips catalogued…
Chart of the day: 11.1% of businesses budgets is spent on marketing activities on average
Research by The CMO Survey has found that 11.1% is the average budget spent on marketing. As shown in the chart below, 11.1% on average is how much businesses are spending n marketing. If your business is spending less than this, it's worth considering whether there are missed opportunities.
Across sectors, the research has found that marketing spend is mixed, but there are a number of industries that spend considerably more than others. Shown below is the percentage of budget spend on marketing in each sector listed. Energy, healthcare, media and tech industries are leading the highest average marketing spend
Digital marketing also dominates marketing spend across B2C and B2B sectors when compared to "traditional" marketing spend.
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The voice assistant could eventually listen to all conversations in a room, identify speakers, and even interrupt them with sponsored suggestions
During the Second World War, a campaign warned private citizens against speaking too loosely in public places about matters of national interest. After all (so the campaign explained) one could never be sure of who was eavesdropping.
In recent years, the rise of ‘listening robots’ has been precipitous, including Google’s Assistant, Amazon’s Echo device, and Apple’s Siri-activate HomePod.
Triggered by ‘call names’ (for example, Siri), they offer useful hands-free assistance on everything from checking the weather and travel, to selecting music from a personal playlist.
In the Case of Alexa, things are set to take what many would consider a sinister development by adopting a far more ‘hands-on’ attitude
A recent Amazon patent suggests the voice assistant could eventually listen to all conversations in a room, identify speakers, and even interrupt them…
Three ways that marketers can benefit from working with Spotify
When marketers talk about ‘content’ one often thinks of words, images, video, or a combination of all three, such as infographics or interactive visuals. However, in recent years there has been a surge of interest in audio, from the growing popularity in podcasting to the emergence of smart devices.
The growth of music streaming, in particular, has been a dominant trend across the globe, radically changing people’s relationship and consumption patterns with music. These changes have revealed many interesting insights and have opened up new opportunities for marketers to reach new and existing consumers within an audio environment.
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Spotify and the emergence of audio platforms
Spotify, Apple…
Chart of the Day: 2 in 3 ad-blockers worry about how companies use their personal data
Data, and database marketing, allows to deliver targeted, personalized and relevant advertisements and communications in real-time dependant on where the user is in the buyer's journey.
Understanding their stage of intent is vital in order to deliver the right message - digital allows this process, and the user, to be tracked. Through data, explicit and implicit, we can continually change and optimize our ads in order to improve our communications and, in turn, increase our return on marketing investment.
Users are getting more and more concerned about the amount of data that is being captured, where it is stored and how it is being used. In the light of the Facebook-Cambridge Analytica scandal, users are rightly concerned about how much personal data is being stored online and who can access it for what reasons.
New research shows…
Chart of the day: Customer Experience is the main focus for brand marketers looking to strengthen their brand marketing strategy for 2018
Branding has always been a hot topic of discussion amongst marketers, as there seem to be a number of different definitions and purposes of brand marketing that marketers can adhere to. Years ago, branding could simply be pinned down to defining a set logo, slogan, colour palette etc. However, in today’s day and age, branding has become a tad bit more complicated.
Branding can be that ‘feel-good’ emotion that your customer experience when they hear your brand name, it can be the feeling that makes them associate to your brand identity and the perception that customers get, when they see your brand.
Every year, the focus of branding and brand marketers keeps shifting, given the top marketing trends of the year and the latest developments in technology. A recent chart from…
80% of retailers have a welcome programme in place. So, is having the ability to push an email message to your subscriber (prospect) valuable or not?
Holistic Marketing recently analysed 80 retailers signup processes and what amazed me the most was how 87% of retailers have their subscribe below the fold, invisible to all, with the exception of those who are determined to work hard and find it.
Yet, 80% of retailers have a welcome programme in place. So, is having the ability to push an email message to your subscriber (prospect) valuable or not? It would appear that the website team says no, and the email teams say yes.
The problem, I believe is due to a disconnect between two teams and what they’re rewarded on. The email marketer fully understands the value of a subscriber, and indeed the value of a ‘new’ subscriber, who is eagerly opening, clicking and converting,…
Chart of the Day: Social network popularity based on share of social media minutes
You will have noticed that Facebook isn't getting the best press at the moment with the latest lack of data privacy revelations... This is on top of the latest statistics showing that Facebook usage is declining in younger audiences according to eMarketer. This raises the question for marketers that if Facebook is declining in popularity in younger age groups, are there other social networks that warrant more attention?
The latest insight from the comScore panel in their 2018 Global Digital Future in Focus comparing the overall popularity of social networks by share of time (for December 2017), suggests the options.
Most popular social networks based on share of minutes
You can see this is a sea of Facebook blue, so this shows that despite the negative media hype…
