Increase leads and sales by using our full range of recommended tools and techniques to audit your content marketing effectiveness

Many content audits are limited by just reviewing SEO or making an inventory of existing content. These are both important, but to improve your content to make it more valuable to your business AND your audience, we recommend a complete 360-degree content audit covering all aspects of content effectiveness. Our content audit is different since it helps you get more value from your content by improving each of these crucial elements of content effectiveness: SEO – increase rankings and technical quality of content for SEO Content coverage – a traditional inventory of types of content to identify new content needed. Impact of content on leads and sales by integrating Google Analytics data and reviewing UX to make improvements to calls-to-action. Content mapping to personas through the customer journey. Audience opinions and feedback…

Leverage your company’s content marketing strategy with evergreen articles to drive more traffic to your blog

Your company’s blog is a powerful tool that is not correctly being utilized if it lacks evergreen content. Most people are unaware that the majority of blog posts fall under two main categories, evergreen content being one of them. With that said, your current company articles do fall under either of the two, you just do not know it. When unaware of the purpose of the content you create, it is impossible to know how to use it to your benefit. [si_guide_block id="85104" title="Download our Free Resource – Top 10 common content marketing mistakes" description="Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. It highlights auditing tools, strategy recommendations and examples."/] Learning how to write evergreen blog content that will rank on Google is essential to leveraging your digital…

Make sure your content connects when you’re working in niche industries

Content is king – even in niche markets. But when it comes to those industries where technical terminology, tight regulations, limited audiences and often uninspiring details are the realities of a marketer’s routine, creating that content can often seem an insurmountable challenge. Whilst the digital marketing conferences showcase outlandishly creative case studies from exciting FMCG brands, there you are, trying to sell that much less exciting thing that you are selling. So how do we, as marketers in niche environments and complicated product areas, create the content that stands out from the crowd to engage our target audiences and, above all else, delivers that return on investment? What shape does our strategy need to take in order to prove the value of content marketing in niches where, in many cases, the freedom to create that content, the demand to receive it…

Content hubs help you solve the problem of related content being disconnected across your site and can help grow your organic rankings for target keywords

You may not be familiar with the term “content hub,” but you’ve likely heard of the concept by some other name. You may have heard it referred to as a “topic pillar” or perhaps a “content cluster,” but what you call it doesn’t really matter. [si_guide_block id="5651" title="Download our Individual Member Resource – Content marketing strategy guide" description="This guide shows you both how to develop a strategy to deploy content across all your online marketing and gives practical tips to make it happen."/] Content hubs help you solve the problem of related content being disconnected across your site and can help grow your organic rankings for target keywords. Beyond this, content hubs can help you increase your on-site conversions and goal completions.

What is a content hub?

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What graphic design assets do you need for marketing campaigns and how do you make it easier to create them?

Making your marketing campaign run successfully can be a challenging task. However, following modern trends in advertising and applying the appropriate graphic design resources could help make it easier. To make a campaign successful, it is important to take into consideration various factors. You need to think about the different ways of presenting unique features of the product or service you want to sell. You should also not forget about offering and presenting special offers or discounts that will encourage customers to convert. [si_guide_block id="45342" title="Download our Business Resource – Online customer acquisition guide" description="This guide features a structured approach to creating an online acquisition plan by reviewing current performance; defining the right KPIs to control acquisition; creating a media and content engagement strategy; creating a zero-based budget model and reviewing attribution and…

Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency

Content marketing is a highly effective form of marketing. Statistics show that per dollar, content marketing generates three times as many leads as traditional marketing. As a content marketer, you understand these benefits and statistics. But your boss needs to be convinced. What amount of revenue is content marketing adding to your company's bottom line? If you find it difficult to answer that question, you're not alone. In a survey of B2B marketers published on LinkedIn, only 39% considered themselves at least somewhat successful at tracking content marketing ROI. [si_guide_block id="34016" title="Download our Individual Member Resource – Evaluating content marketing ROI guide" description="This guide is aimed at helping you improve your confidence in the value of content marketing by stepping you…

In order to drive commitment levels, your content marketing campaigns need to be successful

Research from The Content Marketing Institute found that 26% of companies’ content marketing services are in the adolescent phase and 34% are in the first steps phase. Only 50% of respondents described their organization’s commitment levels to content marketing as very or extremely committed. [si_guide_block id="85104" title="Download our Free Resource – Top 10 common content marketing mistakes" description="Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. It highlights auditing tools, strategy recommendations and examples."/] In order to drive commitment levels, your content marketing campaigns need to be successful. The problem is, it can be easy to make mistakes during the process, which can cost you links, shares, traffic and conversions. Here, we’ll discuss the five main mistakes made in the content marketing process, the impact those mistakes…

By performing a content audit, you can find the content that’s working and the rogue content that’s holding you back

Does your blog need a bit of a dusting? Perhaps it needs a total spring clean. If so, it’s time for a content audit. In 2019, blogs really matter. The better your blog is and the better it performs, the more success your online business will have. For example, blogs improve your relationship with your customers, and they also boost your SEO efforts. [si_guide_block id="85104" title="Download our Free Resource – Top 10 common content marketing mistakes" description="Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. It highlights auditing tools, strategy recommendations and examples."/] The problem is that there might be content that’s holding you back. By performing a content audit, you can find the content that’s working and the rogue…

Chart of the Week: 76% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy.

The majority of marketers say that their organization takes a strategic approach to managing their content. According to new research from the Content Marketing Institute, 76% of marketers state that their company follows a strategic approach when it comes to content marketing. Of those who said that this is the case, 97% said that they were involved in the strategic content management used by their company. This covered a number of areas, with 89% being involved in the creation of content and 84% having a say in the organization’s content marketing strategy, including thought leadership, owned media management and distribution channels. Other areas of involvement in business’ strategy included the content…

Without the right tools to help, you can’t create amazing content and you won’t be able to truly understand your audience and their preferences and interests.

Digital marketing – and, consequently, content marketing – and digital tools have a very close relationship. Without the right tools to help, you can’t create amazing content, consistently; you won’t be able to truly understand your audience and their preferences and interests; you won’t be able to produce more results in less time – digital marketing tools are really that essential. [si_guide_block id="85104" title="Download our Free Resource – Top 10 common content marketing mistakes" description="Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. It highlights auditing tools, strategy recommendations and examples."/] In this blog post, I’m going to talk about the must-have content marketing tools that you need to get right now.

What kinds…