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How innovative do clients think their marketing agencies are? [#ChartoftheDay]

Author's avatar By Robert Allen 13 Jun, 2016
Essential Essential topic

More clients think their agencies are innovative than ever before!

When it comes to digital marketing, innovation beats tried and tested. No one gets excited by banner ads, but a clever new Snapchat campaign or interactive billboard might just get some attention. So it stands to reason that clients would want and expect a good level of innovation with respect to digital initiatives from their marketing agencies.

A report from SoDA shows how many clients think their agencies really are innovative when it comes to digital. The numbers are looking fairly promosing, almost twice as many cleints thought their agencies were very innovative this year as did in 2015. More also thought they were 'somewhat' innovateive and less thought they were average.

So agencies had better keep up their efforts to become digital innovators, lest they fall behind the competition. If you're a marketing agency owner looking at offering new digital services, you'll want to check out our agency toolkit.

marketing agency clients perceptions of innovation

  • Source: SoDA report 2016
  • Date: June 2016
  • Sample: C-suit level execs from brands using marketing agencies
Auhtor's avatar

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

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