Discover what marketing channels were effective for online stores in Europe and how consumer behavior has changed in 2018

"There is nothing so stable as change," Bob Dylan once said and perfectly described all areas of life, including business. To stay relevant and successful, you should observe and analyze the current situation on the market. That is why I'm going to share with you some figures that demonstrate what marketing channels were most efficient for e-commerce in east and central Europe over the last year.

Average order value dropped, number of sessions jumped

For the CEE e-commerce Report, the Promodo digital marketing agency studied 150 e-commerce websites within 11 niches and found out that the number of user sessions has rocketed by 97% compared to 2017. This progress is almost three times less than in the previous year. In turn, the number of transactions significantly falls behind the visits volume. Its growth…

The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range

Why don’t more people unsubscribe from email? It’s a perplexing question. The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range. Yet unsubscribe rates are typically around 0.25% - according to email industry benchmark reports. [si_guide_block id="5508" title="Download our Premium Resource – Email marketing strategy guide" description="This comprehensive guide shows you how to take your email marketing strategy to the next level, covering a lot more than tips to improve your creative and copy."/] The new "Email Addiction" consumer research report just published by Zettasphere and Emailmonday provides an answer. The report is based on results of a consumer survey and sought to get the consumer…

See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements

We've recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year's report shares some interesting findings from an analysis based on over 500 respondents working in a senior position across B2C, B2B or both. Use our findings to help benchmark your current performance and map digital improvements. Throughout the report, we highlight the features businesses should try and start implementing straight away, whilst exploring how current marketing automation is used in the industry. The report covers a range email marketing and automation results, challenges and use of features, including: Investment in Email Marketing Evaluation and tracking Targeting Communication strategy Testing and optimization Open and CTRs based on industry Lead generation Read our summary below, or download the full report today, for free. [si_guide_block id="59002"…

Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018

Every year we ask what marketing activity will be in most important for our readers' businesses or clients. In our trends polls for the last 3-4 years content marketing has always been the top topic with 20% of the vote this year. The annual report by the Content Marketing Institute (CMI) describes, for the eighth year, the implications of content marketing and how it can be utilized to provide better results and engagement. Content marketing is an important part of any business and fuels all forms of inbound techniques (email, social, paid and organic search). Having a clear and defined content marketing strategy will not only help you create content but audit and set goals, improve content distribution and help evaluate and measure ROI. Findings…

80% of retailers have a welcome programme in place. So, is having the ability to push an email message to your subscriber (prospect) valuable or not?

Holistic Marketing recently analysed 80 retailers signup processes and what amazed me the most was how 87% of retailers have their subscribe below the fold, invisible to all, with the exception of those who are determined to work hard and find it. Yet, 80% of retailers have a welcome programme in place. So, is having the ability to push an email message to your subscriber (prospect) valuable or not? It would appear that the website team says no, and the email teams say yes. The problem, I believe is due to a disconnect between two teams and what they’re rewarded on. The email marketer fully understands the value of a subscriber, and indeed the value of a ‘new’ subscriber, who is eagerly opening, clicking and converting,…

Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations

We've been hearing many conflicting stories about how well EU marketers are preparing to handle all the many changes that GDPR will bring to their acquisition. So, we decided to see for ourselves. Now the verdict is in: Some retailers will be ready to go on May 25, when GDPR goes into full effect. Some need to do a little tweaking. The rest? They'd better read our report: Preparing for GDPR - The State of Retail Email Subscribe Forms, which is applicable to all sectors, to see what they must do now to update their practices. But doing this work does have a major upside: Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email…

Social Media Monitoring offers opportunities for a more strategic approach

Do you want to get more out of Social Media? Or Are you still one of those businesses that are using social media monitoring (SMM) tools and services tactically or maybe not sure if you are using the right SMM tool(s) based on your specific business needs? By tactical SMM, we mean the common use of social media tools for simply analyzing daily activities across specific social media to track online conversations around your brand, responding to negative or positive comments, or evaluating your marketing campaigns. If so, you should be aware that SMM also offers opportunities for a more strategic approach to get you ahead of the game, as we explained in the recent Ideya’s Social Media Monitoring Tools and Services Report. "In order to realize a long term value from SMM you need to integrate SMM with other business processes. This…

Most of these companies are dominating online, but where is all their traffic coming from?

Digital marketers, web specialists, and online-business owners alike have been seeking out digital solutions to serve their marketing needs for a long time now. Today, I’ll be diving into how some of the top marketing SaaS companies drive online growth. Specifically, I’ll be examining their sources of traffic. What makes this study interesting is that it will challenge each company's product offering. Each of the 100 companies that I included falls into a certain category such as SEO, social media, content marketing, web analytics, etc. Are these companies “eating their own dog food” or do they talk a big game about the benefits of their product without leveraging the “benefits” themselves?

Let’s break down how the study was done

First, I set out to collect 100 websites that fall into the marketing SaaS company category. Using both Alexa and Similar Web…

What challenges impact the ecommerce industry and how can you overcome them according to your customers?

With advancements in technology, the ecommerce industry has become an intensely competitive space. As an ecommerce business, you are bound to face competition from not just industry giants but also from nascent brands that are coming up as we speak. As a result, you are in for a tough ride, especially when it comes to attracting and engaging buyers and reducing cart abandonment rates. We interviewed 1,000 online consumers from the US and the UK on their buying habits and their experiences with the current ecommerce enterprises. This allowed us to understand the challenges that ecommerce enterprises face and how you can build strategies and tactics to counter these challenges. You can download the full VWO eCommerce Consumer Survey Report 2017. This ecommerce report addresses different challenges including: …

344 social media managers confirm that social media positively influencers revenue and sales

Social media is everywhere and is vastly expanding - but what effect do the various social platforms have on a company's brand awareness, engagement, revenue, and sales? Because of the range of platforms available it can be difficult to know where to start, what platforms your target audience is using, and what content to share to increase engagement.

[si_guide_block id="5768" title="Download Paid Member Resource – Social Media Strategy Guide " description="Understand how to best use social media in your marketing strategy as an individual or as a business."/]

Smart Insights partnered up with Clutch, a service which helps businesses make B2B buying decisions, to find out what and how social media is being used in marketing and its effects on content distribution. You can view the full free report here. Over half of those surveyed (52%) said that social media has positively influenced revenue…

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