How to avoid the most common copywriting mistakes and convert more of your visitors
If your landing page isn't converting leads and your email campaigns don't bring in significant results, something might be wrong with your copy.
Even if it's relatively easy to find talented writers these days, businesses are still making the same mistakes over and over again.
Check out our new Quick Win on how to write an effective sales letter or email.
Here are 5 copywriting mistakes you're probably making together with tips to help you fix them to deliver compelling copy for your product and boost your bottom line.
1. You don't really understand your audience
It's hard to address people you don't really know in your copy. How are you supposed to convince them to follow your call-to-action if you have no idea about their preferences, needs, or pain points?
Before crafting your copy, you need to have a full…
Discover the leaky spots and how to fix them by looking at these key areas in Google Analytics
It’s Saturday night, and it’s pouring with rain.
You’re curled up on the sofa watching a movie when you feel a drop of water splashing on the top of your head.
What? Is this for real?
Then comes another one. This time you’re sure you didn’t imagine.
It’s for real, your roof is leaking. What do you do?
You move to the side and continue to watch the movie, hoping it’s not that bad.
You put a pot under the leaky spot to collect the water, check out all the other rooms to see if this happens anywhere else while you call someone to fix your roof ASAP.
I’m sure you chose…
Whether you’re a web developer, CEO, marketing manager, casual blogger, or e-commerce guru - it is worth setting up a heatmap trial.
Anyone who works in the digital marketing world should at least have some awareness of what heatmaps are. Since companies like Crazy Egg have begun huge advertising campaigns - even regular, non-marketing or web-developing types know about them.
In short, heatmaps are used to precisely understand what people are doing on your web pages. They show where people are clicking, and where they are lingering and scrolling too, and can be extremely useful for helping people optimize the journey of their visitors/customers.
Why So Underrated?
A lot of marketing agencies, even the ones that are responsible for developing their client’s websites, don’t bother getting a heatmap subscription. They figure that through a tool like Google…
What functions will a Chief Experimental Officer need to do to run hypothesis-driven experiments?
When “growth hacking” first entered the scene, it provided a fresh, practical approach to marketing. Smart engineers coded innovative solutions that generated free viral shares. Stories about Dropbox’s storage rewards for sharing and Facebook’s famous growth team became models for companies everywhere.
Eventually, though, too many marketers trying to cook up schemes in growth hacking ruined it. Startups piled on the trend, slapped the term on everything they could, and turned growth hacking into a spam technique. Coders took shortcuts to scrape addresses and send semi-personalized emails, lowering the quality of communication and letting nontechnical users further dilute the practice. Every entrepreneur who managed to put together some funding tried to hack success to justify the last round.
Today, growth hacking is at best meaningless, and at worst, a direct disservice to growth. We have too many options, not enough…
How to get the most from your social media strategy
Most marketing can be as disciplined, precise, and synchronized as Lipizzaner show horses. Social media marketing, though, is more like a Wild West rodeo.
Considering how untamed and unpredictable social media can be, it’s incredibly easy to make a misstep. It seems deceptively simple on the surface, but executing a successful social media campaign is quite complicated. Anything you might save in actual dollars is going to cost you in time.
Some of the confusion stems from companies trying to repurpose content on various channels instead of adjusting their approach for every platform. People want to be cutting-edge and present on every platform available, but they fail to understand what makes each channel unique.
Take something as simple as photographs, for example. People frequently use production shots — professional photos of items in a sterile white environment — on social channels. These photos are perfectly…
4 tips to send your email newsletter at the perfect time
One of the worst things you can do is send an e-newsletter at the wrong time.
If you do not pick a good time to fire off an email it will run the risk of being deleted rather quickly, because the other emails sent at the same time will make it fight for attention and all your hard work will be wasted.
This is why it drives me a bit crazy when people or companies send their email newsletters all at the same time. No one wants to check their phone in the morning and have 30 emails. Or be hit up with a bunch of emails during dinner time. Those emails run the risk of being sent straight to the trash.
After many months of deleting email newsletters sent at inopportune times, I knew there had to be a better way.…
If you have trouble tracking your data, here are 3 easy steps to fix your problem
If you have been diligently using Google Analytics and Adwords reports to track the performance of your ads and website to help optimize bids and increase conversion – good for you!
Yet you may see quite a bit of discrepancy in your data. Besides the frustration and confusion, it also makes you wonder whether you’re doing your tracking correctly. There are many factors that affect the consistency and accuracy of these reports, and not all of them are under our control.
However, if you dial in a few things, and get a better understanding of what these reports mean, you’ll be able to get a much clearer picture of your data.
So let’s look into what’s preventing you from accurately tracking your data, and what you…
How Google’s Data Analysis Suite Could Transform Your Digital Marketing Strategy
If you run a website or blog and haven’t heard of Google Analytics, then prepare yourself for a whole new world of possibilities! Google Analytics carries on the company’s proud tradition of providing best-in-class tools for web designers and developers and giving those users the guidance they need in order to maximize their potential. If Google Analytics is not installed on your website or blog then get on it now! Seriously; Google Analytics is a tool that no serious website owner should be operating without.
What Does It Do?
Among its many functions, Google Analytics gives you a quick, easy, and mostly automatic way of finding out the vital statistics of your site. For example;
How many visitors your site receives over a given time period?
How many visitors to your site are unique and how many of them have visited…
An increase of touchpoints has made it harder to tell what drives customers to purchase
Digital advertising used to be so simple. Marketers would place an ad in a premium spot on an affiliate platform, leading the customer to see the ad, click the ad, and be converted. The well-known click-based attribution model let marketers accurately track that short and sweet customer journey with ease. However, a recent survey by Qualtrics and AdRoll shows that while 65 percent of marketing professionals still use single-click attribution, 57 percent want to toss that model out the window.
Their reasoning is simple: The digital world has gotten more complex, and so has the customer journey. Customers don’t just search for a product, click an ad that comes up, and convert, so relying on the old single-click attribution model is a good way to lose customers and market share.
Digital platforms that marketers use to engage…
What does your email font say about your brand?
No email marketer EVER says, “I am happy with my email design and the ROI it brings.” Because the day you say so, you stop being successful. From start to eternity (and even beyond) email marketers are in constant search for something new to delight their subscribers.
Right from experimenting with an embedded video to including certain interactive elements, email marketers are looking for the next best thing. But in the quest for finding the “next best thing”, most email marketers oversee the potential of experimenting with colors and fonts or say typography in emails.
How Fonts Can Affect Email Engagement – An Analysis
An email is made up of basically a header image, email copy, and footer. So in short, a combination (and appropriate placement) of colors, text, and images make an email interesting. While colors are based on the brand personality,…
