Discover six costly mistakes that marketers make with social media and how to fix them
Despite the herculean changes to both technology and media, marketers have no choice but to build emotion-rich and customer-centric strategies to always stay on top. In the struggle to sink into the trivial details of the marketing functions especially with social media, some of the smartest marketers sometimes go wrong in strategizing the right way with social media.
So, do you wish to make your social media marketing a flawless one?
1. Not choosing the right social media platform
Why is it necessary to pick up the right social media platform for your business?
You can only call a platform perfect for your business if it enables you to use the best of its functions that can enhance your business presence and add value.
The ultimate idea is to reach widely, to enhance visibility, to add value, to understand your followers, to…
If you're receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the "premium" label
Industry leaders like to lob around the term "premium" when describing content, but the definition of what is premium - and what isn’t - is highly subjective.
To quote Inigo Montoya: "You keep using that word. I do not think it means what you think it means."
For some people, "premium" denotes high-quality content. For some, it might refer to their most popular content and for others, it means something else entirely.
Part of this confusion stems from the numerous business models that attempt to capitalize on differing versions of premium content.
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Techniques to improve your results from your LinkedIn Ads
Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with LinkedIn advertising:
1) Understanding LinkedIn’s context and the intent of users
The purpose behind LinkedIn is to provide an environment which “connects the world's professionals to make them more productive and successful’ Where marketers very often fail on LinkedIn Ads is pushing out solutions and products expecting similar clicks and conversions to that of Google Adwords where users are actively searching for product information with a high intent to purchase.
Fundamentally, this is because on LinkedIn you are often reaching customers at a difference stage in the buying cycle where users are making professional connections, having conversations with their networking on groups rather than purchasing services directly.…
Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy
Research shows that the majority of online customers seek-out, read and take into consideration clients’ opinions, before buying.
Nowadays, there are reviews everywhere, from Airbnb to Uber, Amazon or any other online shop. Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy.
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Encouraging customers to share their opinions has a lot of benefits, including:
…
Make a living doing what you love, or at least get paid to do what you would be doing anyway
Far too many people have resigned themselves to the fact that their jobs aren’t enjoyable. For these people, their jobs are an unfulfilling but necessary evil in their lives. Of course, we have all had jobs like these in the past. Very few people are fortunate enough to leave education and enter straight into their ideal role.
However, things don’t have to be this way. There is no reason that earning an income cannot be an enjoyable and worthwhile pursuit.It is simply a case of identifying what it is that you have to offer the world, and how you can render your skills and talents for money in a way that makes you happy as a person.
We all, hopefully, have hobbies and interests. These are the recreational activities that we use to…
Content marketing that converts was created to help differentiate your brand from the others and help you achieve your business objectives
Have you ever found yourself trapped in a conversation where you’re talking to a self-absorbed person, almost doing a monologue about themselves, not caring what you think and feel?
Your readers could be feeling the same thing when they read your content.
There’s a misconception among marketers that content marketing should make them stand out. While there is a truth to this - after all, content marketing that converts was created to help differentiate your brand from the others and help you achieve your business objectives - it’s not meant to position you as the hero of your own story.
Why?
Because your customers are the heroes of the story. Not you.
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Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them
If you don’t believe that having a good name will impact your business, maybe you should. After all, catchy names outperform long and complicated names on the stock market by 33%. Sometimes, being bold when naming a business pays off. These can be the names that stick in people’s heads and set up your business for success.
A name is an outgrowth of a business plan. The right name will support the growth of your business and can help improve your chances of becoming successful.
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Present with confidence and clarity, no matter your audience
Our role as marketers working across disciplines, departments and media means that we’re often required to present our plans to a range of different stakeholders. On most occasions, these may be simple status updates and email correspondence with direct colleagues or line managers.
However, there are also times when we may need to present to senior managers and leaders in order to obtain buy-in or support for a concept or big idea.
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Whilst it’s important to acknowledge that every senior stakeholder is different, there are some common characteristics to bear in mind:
Highly-focused – their attention will be concentrated on a specific number of objectives and projects.
Action-orientated – they’ll often have a clear ‘bias for action’, prioritizing the tasks…
Essential CRO and SEO advice for small new e-commerce businesses
In the past couple of years, we have seen a boom in e-commerce websites that have managed to sell their products without necessarily bringing something new to the table. But e-commerce is a growing sector that will continue to see increases in the coming years. That only means one thing: the competition will grow exponentially in the future. Millions of websites sell their products in the online medium, using its accessibility and ease of use to draw the attention of customers. This will make innovation a necessity.
In this highly competitive world, your product landing page and presentation can make or break your business. Learning how to optimise it for both your consumers and search engines is vital to thriving in the crowded market of e-commerce. A great product is just half the battle. The rest is making sure that the entire world…
Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler
It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine being able to hoover up traffic and generate leads and sales on autopilot.
As nice as that sounds, I’m sure you’re dreading the thought of creating lots of content and tackling the technical side of SEO for multiple web pages for years to come.
You’re not alone. It’s one heck of a commitment…
… or is it?
Because, actually, things have changed and you might be in luck.
Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler for business owners and digital marketing managers everywhere.
In this post, I’m going to reveal why. I’ll discuss why…
